African e-commerce platform Jumia: The road to success from start-up to market leader

Jumia was established in Nigeria in 2012 and was successfully listed on the New York Stock Exchange in April 2019. It is currently the largest and most comprehensive e-commerce platform in Africa. Jumia has a wide range of products, covering multiple categories such as shoes, clothing, electronic products, cosmetics and mobile phones, and its business covers 14 countries including Cameroon, Egypt, Ghana, Cote d’Ivoire, and Kenya, making it the platform with the widest coverage in the e-commerce field in Africa. one.

In Africa, most countries are economically poor and face many challenges in payment and logistics. In order to succeed in this complex environment, Jumia must take effective measures to solve these problems. Jumia has developed its own logistics service system, Jumia Logistics, and its own payment system, Jumia Pay, which are tailored to the needs of various countries. This strategy has significantly improved its operational efficiency. Therefore, Jumia has almost become the preferred e-commerce platform for African consumers.

Because of its successful business model, Jumia is known as Africa’s “Alibaba”. Its operating model is similar to Alibaba. It not only provides a full range of e-commerce services, but also extends to hotel booking service Jumia Travel, takeaway service Jumia Food, payment tool Jumia Pay, etc., and even opens classified advertising, online travel and business loan services. Gradually build a large “business empire” in Africa. It can be said that Jumia’s position in the African e-commerce market is unrivaled and it is the well-deserved “leader”.

By integrating its own resources and adjusting to market demand, Jumia has successfully established its important position in the African e-commerce market, attracted more and more capital injections, and demonstrated the huge potential of the e-commerce market.