A complete guide to the AliExpress promotion: key strategies in the early, middle and late stages

With the rapid development of cross-border e-commerce, more and more merchants are flooding into the platform. However, not all stores will achieve good sales performance during the promotion period. Especially novice merchants often feel confused as to why other merchants’ sales surge while their own store’s traffic drops. This is mainly due to the lack of understanding of the promotion logic of AliExpress platform.

Preparations for the big promotion

Half a month before the start of the big promotion, merchants need to make comprehensive preparations. First, you need to check the matching degree of each link in the store with the registration conditions, determine which items meet the entry requirements, and find out the stuck points by comparing the indicators of each link. When encountering a problem, you should actively find a solution half a month in advance to ensure that all conditions are met.

AliExpress has various activities, including flash sales, super deals, store group buying, Russian group buying, etc. The traffic of different activities also has a decreasing trend, so merchants should give priority to activities with higher thresholds. This is because there are relatively few competitors and better campaign results can be achieved. Before the event begins, new product guidance and regional marketing should also be carried out, and inventory should be prepared in advance for successfully registered products.

Execution strategies during major promotions

During promotion periods, participating products usually receive higher traffic and conversion rates. Therefore, merchants can use through-train and other methods to further increase order volume. It should be noted that the performance of the product is constantly monitored during the event to ensure that strategies can be adjusted in a timely manner.

Follow-up plan after the big promotion

After the big promotion, timely delivery is crucial. Merchants should ensure that delivery is completed within five days and maintain a high online rate. At the same time, the conversion rate often drops after a big promotion, and it is not appropriate to increase the price or launch advertising immediately at this time. Maintaining stable pricing and operational strategies can help maintain sales.

In summary, foreign trade merchants should make full use of the promotion opportunities of the platform, reasonably select the products participating in the event, carry out effective early preparation and follow-up, and strive to achieve the improvement of core business and traffic in the AliExpress promotion. optimization. For novice merchants, in particular, they must flexibly adjust their plans according to their own characteristics to find a promotion strategy that suits them.