How to improve AliExpress store performance through product diagnosis and market analysis

On the AliExpress platform, the performance of products directly affects the overall performance of the store. This article will combine product diagnosis, market analysis and other aspects to help sellers better understand and improve store performance.

The importance of product diagnosis

1. Identify product problems

Through product diagnosis, various problems with products can be discovered, such as repeated distribution, misplacement of categories, wrong selection of attributes, etc. These problems directly affect the search ranking and exposure of the product. For example, incorrect attribute selection may prevent target buyers from finding the product correctly, thereby affecting conversion rates.

2. Optimize product quality

Product quality optimization not only includes ensuring that product information is complete and accurate, but also needs to pay attention to whether the key attributes of the product are complete. Correct attribute settings can help improve buyer satisfaction and reduce the return rate due to inconsistent attributes.

Strategies to improve click-through rates

1. Keyword matching degree

Make sure that the keywords in the product title closely match the buyer’s search terms. You can use product analysis tools to check whether the exposed keywords match the characteristics of the product. Unmatched keywords can lead to lower click-through rates.

2. Style and price

Choose styles and price ranges that meet the preferences of most buyers, which can be determined by analyzing hot-selling attributes. It is difficult for products that do not meet market preferences to obtain high click-through rates.

3. Picture attractiveness

High-quality product images can attract more buyers to click. Design different pictures for different groups of people to highlight the selling points of the product. The choice of picture angle and color is also very important.

How to deal with low exposure

1. Title optimization

New stores or stores with low exposure should give priority to optimizing titles and using keywords with search popularity.

2. Improve traffic handling capabilities

Low traffic capacity is the main reason why exposure cannot be increased. Sellers need to pay attention to data such as click-through rate, dwell time, collection and purchase, etc.

3. Adjust marketing strategy

Make reasonable use of paid traffic and store marketing activities to avoid data decline due to lack of activity before and after major sales.

Handling solutions with low conversion rates

1. Differentiate product positioning

Develop different marketing strategies based on product positioning (high-end, mid-range, low-end). High-end products focus on quality expression, while mid-range and low-end products emphasize cost performance.

2. Optimize the details page

The pictures on the detail page should highlight the product’s selling points and resolve buyers’ concerns. For example, Bluetooth headsets need to demonstrate their lightweight, sound quality and other characteristics.

3. Set up marketing campaigns

Preferential activities can increase buyers’ willingness to purchase, so it is recommended to set up a free shipping policy. Check the source of visitors and set logistics templates for popular areas.

Diagnose the overall performance of your store

1. Market and selling price analysis

First analyze whether the market share and selling price of the store’s products are reasonable. Small market size or unreasonable selling prices will affect overall sales.

2. Product capability assessment

Check whether the store’s various indicators reach the industry average, such as the number of products on sale, DSR score, etc.

3. Traffic channel analysis

Pay attention to the performance of each traffic channel, especially the number of visitors to the search store and the number of through train clicks.

4. Logistics and service capabilities

Ensure logistics service quality and delivery speed to improve buyer experience.

Through the above steps, sellers can comprehensively diagnose and improve the performance of their AliExpress stores and improve the competitiveness of their products.