How to improve 7-day Internet access rate and product ranking by optimizing AliExpress titles

On AliExpress, the world’s leading cross-border e-commerce platform, competition among sellers is extremely fierce. In order to improve the 7-day Internet access rate and search ranking of their products, sellers need to adopt a series of strategies. This article will comprehensively introduce several effective methods to help sellers gain higher exposure on AliExpress.

Methods to improve 7-day Internet access rate

1. Maintain product updates and shelf frequency

Frequently updating product information and launching new products is the key to increasing the 7-day Internet access rate. Sellers should regularly update information such as prices, inventory, and descriptions of existing products, and launch new products in a timely manner. By constantly adding new products and updating existing products, you can attract more buyers’ attention and visits, thereby increasing your online rate.

2. Carefully write product titles and descriptions

Product titles and descriptions are important factors in attracting buyers to click and browse. Sellers should pay attention to using keywords and attractive vocabulary to write product titles and descriptions to increase their search visibility and click-through rate. In addition, make sure that the description is accurate, detailed, and highlights the features and benefits of the product to attract the interest of potential buyers.

3. Actively participate in promotional activities and marketing promotions

The AliExpress platform often holds various promotional activities, such as Double 11, Black Friday, etc. Sellers can actively participate in these promotions and attract more buyers’ attention and purchases by offering offers and discounts. In addition, sellers can also use various marketing tools and promotion channels provided by the AliExpress platform, such as paid advertising, social media promotion, etc., to increase the exposure and sales of their products.

4. Maintain good customer reviews and credibility

Customer reviews and credibility are crucial to increasing your 7-day Internet access rate. Sellers should promptly respond to customer questions and complaints and try their best to resolve customer issues to maintain good customer service and satisfaction. At the same time, customers should also be encouraged to give positive reviews and feedback to increase their credibility and reputation on the AliExpress platform.

5. Regularly check and optimize the product list

Sellers should regularly check and optimize their product lists, including deleting removed or expired products, adjusting prices and inventory, and optimizing keywords and descriptions. By keeping your product listings updated and optimized, you can improve your items’ search visibility and rankings, thereby increasing buyer click-through rates and visits.

Optimize title techniques to improve ranking

1. Accurate keyword research

One of the core of AliExpress title optimization skills ranking is keyword research. By using Google keyword planning tools, AliExpress search suggestions, etc., mine high search volume and high relevance keywords related to your products. These keywords will provide strong support for the title and make the product easier for buyers to find.

2. Concise and clear expression

A clear title can capture the interest of potential buyers. Therefore, in the AliExpress title optimization skills ranking, it is important to ensure that the title is concise and clear. Highlight your product’s core features and selling points through simple yet powerful words and phrases, thereby attracting more clicks.

3. Integrate key product attributes

Incorporating key product attributes in the title, such as brand, color, size, material and other information, can allow buyers to understand the product more accurately, thus increasing the likelihood of purchase.

4. Highlight unique selling points

With the help of AliExpress title optimization skills ranking, the uniqueness and characteristics of the product can be shown to make it stand out among many products. Whether it is innovative design, high-quality materials or unique features, they are all selling points and the focus of title optimization.

5. Powerful use of adjectives and verbs

Appropriate use of adjectives and verbs can effectively enhance the attractiveness of the product. Use adjectives such as “durable”, “portable” and “efficient” as well as verbs such as “applicable to” and “solve” to vividly display the features and advantages of the product to arouse buyers’ interest.

6. Pay attention to the restrictions on title length

Although key optimization of titles is important, it is also important to pay attention to the limitations of title length. Generally, AliExpress has a title length limit of 80 characters. Make sure that the title does not exceed the limit and avoid being truncated or deleted to ensure that the optimization is not weakened.

7. Adopt A/B testing strategy

Create different title variations and watch how click-through rates, conversion rates, and sales change. Based on the test results, the title is optimized and adjusted to achieve better performance.

8. Consider the needs of the target audience

Understand search keywords and product preferences, and optimize titles based on this information to attract customers’ attention and increase conversion rates.

Word burying skills

In order to further improve the matching between the title and the product, sellers can enhance the density and relevance of keywords by burying words. Embedding keywords is to cleverly add keywords to the product’s custom attributes, detail pages, and picture names.

1. Custom attribute buried words

Add custom attributes. The keywords added must be words that appear in the title, so that the attributes and the title can be more relevant and matched. Custom attributes should be inserted cleverly so as not to affect the buyer’s shopping experience.

2. Buried words on the details page

The embedded keywords on the details page are divided into image-text separated embedded keywords and rich text embedded keywords. The details on the wireless side and the computer side can be separated into images and text, and the rich text can only be used on the computer side.

3. Words embedded in pictures

The seller first names the image with keywords and then uploads it. The keywords used are also the words that appear in the title.

Notes on writing titles

1. Do not copy directly

Some products may look the same, but it would be embarrassing if they were any different. Unless you are really selling completely homogeneous products, such as Xiaomi’s official products, you should at least change the title, such as adding the brand.

2. Do not repeat keywords

Product display is generally related to the keywords in the title, but it does not mean that the probability of displaying a large number of keywords is high. Put the core words in and refer to the question formula above, and you can judge that the title is cheating but it will reduce the exposure rate.

3. Carefully consider the title

Don’t post your title immediately after writing it. Sometimes it is just a simple sentence that directly leads to a dispute and a full refund. For example, the title product model does not match the product attributes, the Bluetooth version does not match the manual, etc.

4. Optimize title

Links can never be perfect from the start. It needs continuous optimization. On the one hand, I don’t know much about this product; some adjustments should be made to the product links. Therefore, optimization is necessary, and optimization is still a long-term work.

Through the above methods, sellers can improve the 7-day online rate and search ranking of their products on the AliExpress platform, thereby attracting more buyers’ attention and purchases.