How to optimize a new AliExpress store: from attracting visitors to product testing and store name changes

With the rapid development of e-commerce, more and more people choose to open stores on AliExpress. For newly opened stores, how to attract visitors, conduct product testing and change the store name have become crucial issues. This article will combine the above three aspects to introduce in detail how to optimize newly opened stores to help them succeed on AliExpress.

1. Methods to attract visitors

1. Optimize store page

New stores need to optimize the store page, which is the first step to attract visitors. The store page should be concise and concise, with clear and elegant pictures showing the products, and provide detailed product descriptions and price information. In addition, you can attract more visitors by setting up main products and special items.

2. Use the promotional tools of AliExpress platform

The AliExpress platform provides a variety of promotional tools, such as limited-time discounts, full discounts, etc. Newly opened stores can attract buyers’ attention and increase their desire to purchase by setting up appropriate promotion strategies.

3. Actively participate in promotional activities on the AliExpress platform

The AliExpress platform often organizes various promotional activities, such as limited-time special offers on specific products, theme promotions, etc. Newly opened stores should actively participate in these activities and use the platform’s traffic and exposure opportunities to attract more visitors to the store.

4. Provide good after-sales service

Credit and word-of-mouth are crucial to the development of a store. New stores need to pay attention to after-sales service, respond to buyers’ questions and complaints, and resolve them in a timely manner to improve customer satisfaction and store reputation.

2. Key steps for product testing

1. Choose the right product

In the early stages of opening a store, it is crucial to select the right products for testing. It is recommended that sellers conduct market research and competitive analysis to select products with high demand and profit potential.

2. Communicate with suppliers

Adequate communication with suppliers is a key step in product testing. Get detailed information about the product and request samples from the supplier. Samples will help you conduct actual inspection and testing to ensure product quality meets standards and meets customer expectations.

3. Test the product yourself

After receiving samples, various tests and inspections should be conducted on the products to ensure that the products meet or exceed quality standards in all aspects to provide an excellent customer experience.

4. Examine competitors

In addition to testing products yourself, you should also examine competitors’ sales of similar products to understand market demand and competition. This will help you develop a more competitive pricing and marketing strategy.

5. Evaluate product cost and pricing

When conducting product testing, sellers need to fully consider costs and pricing strategies. Calculate the cost of each product to ensure that the product is sold at a price that covers all costs while still being competitive.

6. Create professional product lists and pages

Item listings and product pages are key to attracting customers. Make sure product information is clear, accurate, and attractive. Use an attractive title, provide clear product images, and write a detailed product description. These steps will increase your product’s visibility and appeal on the platform.

3. Steps to change store name

1. Understand the prerequisites

According to the rules of the AliExpress platform, a store can change its name twice within a year and once every six months. This means that the store cannot change its name again if it has not been more than six months since the last name change.

2. Log in to the backend and make changes

After meeting the permissions to change the name, the merchant needs to log in to the backend, select the store name in store management, and then fill in the store name you want to modify.

3. Store name skills

The store name should be as simple as possible and related to the products sold in the store. Novel store names are more likely to attract consumers’ attention.

To sum up, if a new store wants to succeed on AliExpress, it needs to comprehensively optimize the store page, use promotional tools, participate in platform promotion activities, provide good after-sales service, conduct product testing and reasonably change the store name. and many other methods. Through continuous efforts and the implementation of effective marketing strategies, newly opened stores can gradually increase visitor traffic and achieve considerable sales results.