AliExpress Express: Comprehensive analysis from optimization techniques to advertising costs

1. Introduction to AliExpress Express

AliExpress Express is a promotion method that calculates advertising costs based on clicks. It allows merchants to set bids for each click based on their own needs and budget. The higher your bid, the more exposure your ad will have and attract more customers. However, advertising costs will also increase. In order to help merchants reasonably control advertising costs and improve advertising effects, this article will introduce in detail the optimization techniques and advertising cost calculation methods of AliExpress Express.

2. How to get more exposure for AliExpress products?

Required preparations

• Complete putting products on store shelves.
• Understand the relevant rules of AliExpress Express.
• Set up the through train.

Operation skills

1. Keyword selection

When selecting keywords, you should choose keywords with high promotion scores to bid. For example, for a men’s vest, you can choose keywords such as “sleeveless jacket”, “autumn vest men”, “brand men vest”, “brand vest men” and other keywords to bid.

2. Improve the relevance of keywords and promoted products

The degree of correlation between keywords and product names, categories, attributes, and descriptions will affect the promotion effect. Make sure that the keywords are highly relevant to the product. For example, the product name is “cell phone battery” and the keyword should also be “cell phone battery” or a related synonym.

3. Improve product information quality

Improve the completeness of product information, including filling in complete product attributes, clearly describing the main features of the product, and trying to use segmented and numbered writing to avoid listing and stacking.

4. Adjust bids promptly

Since AliExpress Express is a product whose bids can be modified at any time, it is necessary to pay attention to price trends and modify bids in a timely manner.

5. Set a “daily consumption limit” that meets your own promotion needs

Set a consumption upper limit that meets your own promotion needs based on the desired effects to ensure that the promoted products can continue to be online.

3. AliExpress through-train advertising costs and effective activation guide

How advertising costs are calculated

The advertising cost of AliExpress Express is calculated based on the number of clicks. Merchants can set the bid for each click according to their own needs and budget. Generally speaking, the higher the bid, the higher the exposure of the ad and the more customers it will attract. Advertising costs are calculated based on the actual number of clicks per day. When the number of clicks per day reaches or exceeds the set advertising budget, the ads will stop displaying to avoid excessive consumption of the budget.

Effective opening guide

Product basic optimization

Ensure that basic information such as product classification, attributes, titles, keywords, pictures and product descriptions are complete to improve conversion rates.

Product selection and keywords

Choose appropriate products and set relevant keywords to avoid choosing highly competitive keywords. You can start with long-tail keywords with accurate traffic.

Pay attention to the promotion time period

Select the time period when the store products have the most visitors or the platform is most active for promotion, filter the time according to the actual situation, and set the promotion time for the product.

Real-time monitoring and optimization

Regularly monitor advertising effects, adjust bids and keywords based on data, and optimize advertising effects.

Product optimization

If the product exposure is sufficient but the conversion rate is low, you need to optimize the product rather than increase advertising.

4. Key strategies to increase traffic

Do products that have weight on AliExpress still need to open a through train?

For products that have gained a certain weight on AliExpress, the answer is yes and need to be activated. Although the product already has a certain degree of exposure and sales, opening a through train can further increase the traffic and exposure of the product, thereby increasing sales.

AliExpress driving skills

Do a good job in product optimization

Before opening a through train, sellers need to ensure that the optimization of the product itself has been done, including ensuring that the product classification is correct, the attributes are completely filled in, the title setting is attractive, the keyword setting is reasonable, the pictures are clear and beautiful, and the product description is detailed and accurate.

Set specific promotion keywords and categories

Choose based on the characteristics of the product and the needs of the target audience. It is recommended to start with long-tail words. Although these words have relatively little traffic, they have a high conversion rate and relatively small competition.

Accurately grasp the promotion time period

The choice of promotion time period also has an important impact on the delivery effect of through trains. Sellers can promote based on the time period when the store products have the most visitors or the platform is most active to increase the click-through rate and conversion rate of the advertisement.

5. Master the AliExpress express train: easy to get started and promote easily

AliExpress through-train interface is friendly

The interface design of AliExpress Express is relatively simple, and first-time users can get started quickly.

Ad creation is simple and straightforward

In AliExpress Express, creating ads is relatively simple and straightforward. Users only need to select the products to be promoted, set bids and budgets, select placement and other basic information to complete the creation of ads.

Clear data monitoring

AliExpress Express provides detailed data monitoring and analysis functions. Users can view advertising performance, click-through rate, conversion rate and other data in real time to help optimize advertising strategies.

Optimizing advertising effects requires learning and practice

Although AliExpress Express is relatively simple in terms of interface design and operation process, optimizing and improving advertising effects still requires users to continue to learn and adjust. Here are some helpful tips:

Regular monitoring data

Not only should you look at the overall performance of your ads, but you should also carefully study each key indicator to understand which ads are performing better and which ones need improvement so that you can adjust your strategy accordingly.

Analyze competitors

Research your competitors’ advertising strategies and understand their keyword selection and bidding strategies, which will help you develop a more competitive advertising plan.

Focus on keywords

Choose keywords that are suitable for your products and ensure that they match the search intent of your target audience. Precise keyword selection can increase your ad’s click-through rate and conversion rate.

Set budget and bid strategy

Determine a reasonable budget and bidding strategy based on your advertising goals and funding. Don’t overbid, but make decisions based on data and competition.

Creative optimization

Ad copy and images are critical to attracting users, making sure your ad content is engaging and piques the interest of potential customers.

Regular optimization

Advertising placement is not a one-time thing, but a process that requires continuous optimization and adjustment, with ads regularly reviewed and updated to adapt to market changes and changes in user needs.

6. What should I do if I am in arrears with my AliExpress Express

What should I do if I am in arrears with AliExpress Express

In order to solve the problem quickly after payment arrears, you can take the following measures:

1. Timely payment of arrears: Use the payment methods provided by the AliExpress platform, such as Alipay, credit card, etc., to complete the payment of arrears as soon as possible. If you cannot pay online, you can contact AliExpress customer service to learn about offline payment methods.

2. Contact customer service to unfreeze: After paying the arrears, contact AliExpress customer service in time to ask about the specific time for the account to be unfrozen.

3. Monitor account status: After paying the outstanding balance, pay close attention to your account dynamics to ensure that the account operates normally after being unfrozen.

4. Adjust promotion plan: In order to avoid arrears again, formulate a reasonable promotion plan and budget to ensure that there are sufficient funds to support promotion activities.

5. Check your account regularly: Check your account balance and transaction records regularly to ensure that you can keep abreast of your account status.

6. Keep communicating with customer service: If you encounter any questions or difficulties, keep communicating with AliExpress customer service at any time.

Possible consequences of payment arrears on AliExpress Express

1. Account Freeze: Non-payment will cause your AliExpress express account to be frozen, which will affect your ability to continue promoting your products and attracting new customers.

2. Negative reviews: If you fail to pay in time after overdue payments, negative reviews may appear in store reviews, reducing the store’s credibility.

3. Loss in ranking: Non-payment may cause the product’s ranking in search results to drop, reducing the chance of the product being discovered by potential customers.

4. Store closure: Unresolved long-term and large amounts of arrears may lead to the closure of the store, affecting sales and customer traffic on the platform.

5. Affect on credit record: Arrears may have a negative impact on your credit record, affecting your credit evaluation in store operations and financial activities on other e-commerce platforms.

7. How to promote popular items on AliExpress Express

Product selection

Selecting products based on the aesthetic vision of the audience in the promotion market is the basic and most important link.

Word selection

The product is itself, so the words are the key to whether the seller’s store advantages can be displayed. The quality of the words determines whether the product can be displayed in front of the right people. In the early stage, some precise keywords must be selected for promotion.

Be a good crowd

Crowd tags are so important now. Sellers must select a group of people that are highly consistent with the product type and highlight the product’s group label. If through trains want to create a hit product, one thing they must do well is the conversion rate. The conversion rate determines whether the product can be a hit with a high probability.

Product differentiation

If the seller has certain product design and development capabilities, it is best to study the market more and make whatever is popular this year. Come up with a few models that can stand out. It is best to create differentiated products.

8. Display location of AliExpress through train

PC version

The through-train single product promotion is divided into two methods: keyword promotion and Lingxi recommendation. The display positions of the two on the computer are different:

• Keyword promotion: The placement is mainly concentrated in the main area of ​​the search results page and the promotion area at the bottom. All products with the “AD” logo in the main area of ​​the search results page are products promoted through through trains. Currently, there are 60 products on the computer search page. The first page starts from the 12th position, and there is a through-train promotion position every 7th position; the second page starts from the 8th position, and there is a through-train promotion position every 7th position. Car promotion space.

• Lingxi Recommendation: It is mainly displayed at the bottom of the details page of products with similar attributes to the products promoted by the seller. It is a very precise promotion method and has good promotion effects.

Wireless terminal

On the AliExpress wireless side, the display positions of through train promotion are mainly concentrated on the search results page. All products with the “AD” logo are products promoted through through train. The 20 products on the wireless terminal search page are one page, and the 8th and 16th positions on each page are through-train display positions.

Through the above content, we can understand the various optimization techniques of AliExpress Express and the calculation method of advertising costs. Mastering this knowledge can help merchants make better use of this tool, improve advertising effects, and ultimately achieve The successful operation of the store.