AliExpress Russia Group Buying Promotion Guide: Improving Exposure and Drainage Strategies

As a world-renowned e-commerce platform, AliExpress’s Russian site has become one of the most popular e-commerce websites in the country. The Russian market, with its large population base and unique economic structure, provides a broad market space for cross-border e-commerce. This article aims to introduce in detail the rules and strategies of AliExpress Russia group buying activities and help sellers better understand and utilize the resources of this platform.

The importance of group buying in Russia

Russian group buying is one of the most important promotion methods on the AliExpress platform. It not only targets Russia, but also radiates to 15 Russian-speaking countries. Through group buying activities, merchants can directly reach a large number of potential buyers, increase product exposure, and promote sales growth.

Russian group buying activity rules

General rules

• Item price must be unique and shipping free for Russian buyers.
• Merchants must ensure that product discounts are true and valid and are not allowed to publish false discount information.
• For different categories of goods, discount requirements are different. For example, 3C products need to reach a 25% discount (that is, a 25% discount or higher), and other products need to reach a 40% discount (that is, a 40% discount or higher).
• Products participating in group purchases are not allowed to use unregistered small package logistics, unless they use the online logistics method approved by AliExpress.
• The AliExpress platform has the right to regularly check the legal sources of merchants’ products and make corresponding processing based on the actual situation.

KA merchant special rules

For qualified KA merchants, the platform provides additional support and requirements, including but not limited to performance assessment indicators, participation in various group buying activities, etc. Specifically, KA merchants need to have a total number of orders for weekly group buying activities of no less than 1,800, and they need to adjust assessment standards based on industry development needs.

How to improve participation success rate

In order to stand out among many merchants, the following suggestions can help sellers increase the probability of being selected to participate in group buying:

1. Register early: Group buying activities usually open for registration on Mondays, and products submitted first will be reviewed first.
2. Big actual discount: Set a more competitive discount based on the recent transaction price in Feedback.
3. Select bestsellers: Choose items that are popular in the store and have good reviews, especially those that match seasonal needs.
4. Strive to become a KA merchant: KA merchants can get more support, such as traffic tilt, etc.

Registration route and product selection strategy

• Select Russian group buying on the platform event registration page and click the “I want to register” button.
• When selecting products, you should give priority to new products and ensure that the selected products have performed well in the past 30 days.
• Product descriptions must be clear and accurate to avoid misleading buyers.

Conclusion

By following the above strategies, sellers will not only be able to increase their visibility on the AliExpress Russia site, but also have the opportunity to attract more customers and thereby grow their business. Remember, group buying activities are not only a promotional tool, but also an effective way to build brand loyalty. I hope this article can help sellers make better use of the powerful tool of Russian group buying.