AliExpress: New opportunities for cross-border e-commerce

AliExpress is an online trading platform launched by Alibaba Group in April 2010 for the global market. It is known as the “International Taobao”, drawing on the successful model of the domestic “Tmall” and copying the B2C model abroad. AliExpress aims to help China’s small and medium-sized enterprises gain access to terminal wholesale retailers and expand profit margins through the rapid sales model of small batches and multiple batches.

Development History and Coverage

Since its establishment, AliExpress has developed rapidly and now covers overseas buyers in more than 220 countries and regions. Its average daily traffic exceeds 50 million times, and its peak value can reach 100 million times. AliExpress buyers mainly come from Russia, Brazil, the United States and Australia. Compared with international platforms such as Amazon and eBay, AliExpress pays more attention to the organization of marketing activities.

Platform features

The AliExpress platform is characterized by its low entry threshold and simple transaction process. Any legally registered company or individual can open a store on the platform. You only need to publish 10 products to open a store. In addition, the platform provides a variety of logistics solutions, including postal and large parcels, platform cooperative logistics and commercial express delivery.

Rules Overview

In order to protect the interests of both parties to the transaction, AliExpress has formulated a series of rules. These rules involve many aspects such as registration, certification, and store opening. For example, sellers must use a real and valid email address to register and pass Alipay real-name authentication. In addition, AliExpress also clearly stipulates prohibited and restricted products.

Industry Distribution

AliExpress covers 30 first-level industry categories such as clothing, home furnishings, 3C, and accessories. Among them, clothing, shoes and bags, electronics, mobile communications, jewelry and watches, computer networks, home furnishings, beauty and health, automobiles, lamps, motorcycle accessories, etc. are the advantageous industries of the platform.

Logistics services

AliExpress provides three logistics service options: postal and large parcels, platform cooperation logistics, and commercial express delivery. Postal parcels are the choice for most transactions due to their affordability. However, due to timeliness and risk of packet loss, sellers need to communicate with buyers in advance.

Summary

As one of the important cross-border e-commerce platforms, AliExpress has attracted a large number of international buyers with its unique operating model and rich product categories. By continuously optimizing rules and services, AliExpress is working hard to provide users with a better shopping experience.