AliExpress product title writing guide and optimization steps

On a cross-border e-commerce platform, an excellent product information can not only improve the tradability of the product, but also increase the conversion rate and enhance the buyer’s determination to place an order. In order to ensure that buyers finally decide to place an order, the quality of the product title and information is crucial. This article aims to provide guidance on how to write high-quality AliExpress product titles to improve product rankings.

The importance of product titles

A good product title directly affects product rankings and is the most important way for consumers to search for the seller’s products. The product title should not have too many words and should be as accurate, complete, and concise as possible. The ideal title should include the product’s name, core words, attribute words, etc. to attract buyers’ attention and prompt them to enter the details page for further viewing. In addition, the title should also conform to the grammatical habits of overseas buyers, avoid typos and grammatical errors, and prevent buyers from aesthetic fatigue.

Writing steps

Collect data

Collecting keyword data is the first and important step in writing product titles. The choice of keywords directly affects the exposure of the product on the platform or the Internet, and has an important impact on the sales of the product. The main ways to collect keywords include the product itself, cross-border e-commerce platforms, keywords used by sellers with high sales on the platform, and platform customer search boxes.

The product itself

After selecting the products to be put on the shelves, it is necessary to break down their attributes and characteristics, and think about the search keywords they will use from the customer’s perspective. For example, for high heels, you can start from their features (such as high heels, ankle straps, waterproof platforms, shallow mouth) and materials (such as suede, black). For keywords, it is recommended that each word begins with capital letters, but it is not recommended that all letters be capitalized.

Cross-border e-commerce platform

Sellers can use the data resources provided by the platform’s backend to select the best keyword combination. Taking the AliExpress platform as an example, sellers can use the “data aspect” in the backend to conduct keyword mining. Through the two methods of “hot search words” and “surge words”, you can find keywords suitable for product titles, and further analyze core words, attribute words and traffic words.

Keywords used by sellers with high sales on the platform

Observe the keywords frequently used by popular sellers, understand the situation of competitors, and collect related keywords for selection.

Platform customer search box

From the customer’s perspective, use the e-commerce platform’s customer search box to enter keywords and observe related terms that automatically appear on the platform.

Writing and Optimization

After collecting various keywords, follow the product title formula, that is, “sales keywords + core keywords (category keywords) + attribute keywords + long-tail keywords”, with the formula of “adjective + noun” The principle is to put the core keywords after the marketing words, capitalize the first letter of the word, and separate the words with spaces. Pay attention to the order of words and the singular and plural numbers. The product title must have complete semantics and priority order.

The AliExpress platform requires product titles to be no more than 128 characters, keywords cannot be repeated more than 2 times, and words from minority languages ​​cannot be mixed in. For example, based on the above keywords, the product title of high heels on the AliExpress platform can be “Fashion Women Low-fronteel High Heels Platform Women Shoes Red Plus Size 40-43”.

Notes

Comply with regulations

When writing product titles, you must comply with the platform’s regulatory requirements. The title cannot exceed 128 characters and cannot use punctuation, keyword stuffing, or branded words. In addition, remember to avoid false descriptions in the title so as not to affect the conversion of the product.

Avoid keyword stuffing

Avoid using title keywords such as “mp3, mp3 player, music mp3 player”. Not only will it fail to improve product rankings, but it will also be penalized by search rankings.

Through the above steps, sellers can write high-quality product titles, thereby increasing product exposure and sales.