Understand AliExpress store activity types and store classifications

On AliExpress, a cross-border e-commerce platform, both merchants and buyers need to understand the store’s various activity types and categories. This not only helps improve the shopping experience, but also helps merchants manage their stores more efficiently.

AliExpress store activity types

On the AliExpress platform, there are many types of store activities, covering many aspects such as promotions, coupons, reviews and reviews, brand licensing, logistics and after-sales services. The following are the main activity types:

1. Promotions

   • The store will regularly or irregularly conduct promotions such as discounts, discounts, and gifts with purchases. By paying attention to these activities, buyers can master the store’s sales strategies and price advantages, thereby enjoying a more affordable shopping experience.

2. Coupons

   • Some stores will issue coupons, and buyers can use these coupons to enjoy additional discounts or other benefits when shopping. Pay attention to the store’s coupon activities to help save money when making purchases.

3. Ratings and Comments

   • Buyers can view ratings and reviews from other users to understand their shopping experience and store reputation. This information helps buyers determine which stores are trustworthy, thereby influencing their shopping decisions.

4. Brand Licensing

   • Some stores claim to be authorized dealers or agents for specific brands. Buyers should verify the authenticity of brand authorization to determine the legitimacy and credibility of the store and avoid purchasing fake and shoddy products.

5. Logistics and after-sales service

   • Buyers should pay attention to the logistics information and after-sales support provided by the store. A good store should be able to provide accurate and timely logistics updates and complete after-sales services to ensure a smooth shopping process.

By understanding the above activity types, buyers can protect their own rights and ensure the safety of shopping. In addition, buyers should have sufficient reasons and evidence when reporting a store to avoid abusing the reporting mechanism, improve their ability to identify, and choose reputable merchants for shopping.

AliExpress store types

AliExpress stores are mainly divided into three types: official stores, specialty stores and specialty stores. There are significant differences between different types of stores in terms of accounts, opening conditions and rights. These categories help sellers better manage their stores and understand operational techniques.

1. Official store

   • Official stores are stores created by merchants under their own brands or with exclusive authorization from the right holder. Such stores can only apply to operate one brand.

2. Specialty store

   • Specialized stores are opened by merchants with their own brands or with other people’s brand authorization documents, and they can only apply to operate one brand.

3. Specialized Store

   • This type of store can operate one or more other people’s or own-brand products, and store owners can apply to operate multiple brands of business.

By understanding the types and categories of AliExpress store activities, both merchants and buyers can optimize their shopping and sales experience more effectively.