AliExpress internet celebrity promotion strategy and its practicality

In the field of cross-border e-commerce, the AliExpress platform has won the favor of many sellers with its extensive user base and efficient transaction model. In such a highly competitive market, how to obtain high-quality traffic and achieve efficient conversion has become the focus of sellers. In recent years, influencer promotion, as an emerging marketing method, has gradually shown its huge potential.

1. The effectiveness and disadvantages of AliExpress internet celebrity promotion

Utility

Influencer promotion plays a vital role in today’s brand marketing. By cooperating with social media influencers, brands can quickly convey brand information to the market through “word-of-mouth communication” and achieve marketing goals. As a new publicity channel, Internet celebrity promotion can directly and quickly help brands reach mass traffic and inject new vitality into sellers. Internet celebrities bring a lot of exposure and attention to brands and products through their social media influence. At the same time, the trust relationship established between Internet celebrities and fans also provides strong support for product conversion. Fans are often more receptive to recommendations from influencers, thereby increasing the likelihood of purchasing. Therefore, AliExpress influencer promotion can not only effectively increase store traffic, but also increase conversion rates and bring more profits to sellers.

Disadvantages

Although there are many benefits to choosing overseas influencers for promotion, not all overseas influencers can bring high-quality traffic and conversion effects. Due to language and cultural barriers, AliExpress sellers often encounter resistance when communicating with Internet celebrity KOLs. In addition, some irresponsible Internet celebrity KOLs on the market have also greatly damaged the interests of AliExpress merchants. Some low-quality KOLs stopped contacting them after receiving the products, and some unprofessional Internet celebrities offered high prices but were unwilling to make certain guarantees for the final traffic effect. Sometimes, sellers choose unsuitable internet celebrities, resulting in heavy investment in the wrong fan group, which ultimately leads to failure in attracting traffic to the store.

2. How to promote AliExpress influencers

To carry out effective AliExpress influencer promotion, sellers need to be prepared in the following aspects:

Product selection and pricing strategy

In terms of product selection, sellers need to select products that meet the target market users based on daily sales data. New arrivals and classic bestsellers are often popular choices that attract attention. At the same time, a reasonable pricing strategy is also crucial. Sellers need to comprehensively consider factors such as cost, competing products, and historical prices to formulate competitive prices to attract more consumers.

Drawing landing page production

When an internet celebrity successfully introduces a large amount of traffic to a product, how to effectively convert this traffic into sales becomes the key. At this time, an excellent landing page is particularly important. The page needs to highlight the selling points and advantages of the product, while guiding users to purchase. The design, content, and navigation buttons of the page should be carefully planned and produced.

Reserve a warm-up period

In order to achieve the best results from influencer promotion, sellers need to communicate and cooperate with influencers in advance and reserve a sufficient warm-up period. Reporting activities and warm-up of new products 15 days in advance has a very significant effect on promoting purchases. Sellers can make use of the Internet celebrity resources accumulated on the AliExpress platform itself and invite them to create content in advance. In addition, the overseas influencer management platform of AliExpress merchants is also a good tool to connect with overseas influencers.

To sum up, AliExpress influencer promotion has become one of the promotion methods of major merchants. Even if there are some shortcomings in the promotion market, it cannot hinder the enthusiasm of major merchants to choose overseas influencers for marketing. Through scientific and systematic strategies, AliExpress influencer promotion will bring considerable returns to sellers.