How to dig deep into business opportunities to promote sales growth through AliExpress industry intelligence
After opening a store on AliExpress, the seller’s first task is to effectively select products and create popular items to increase the store’s popularity. The first step to achieve this goal is to use the data analysis tools in the AliExpress backend. The specific product selection process can be summarized into three main steps: data acquisition, data analysis and competitiveness analysis. Industry intelligence is the core tool for obtaining industry data.
Preparation
In order to use these tools, sellers need to ensure that they have a registered and certified store, pay technical service fees, pass the store opening exam, and complete store information. This is the basis for successfully obtaining data.
Operation skills
1. Industry overview analysis
By visiting AliExpress’s “Data Aspect” – “Industry Intelligence” page, sellers can obtain market data of relevant categories in the last 7 days. For example, men’s clothing accounts for 29.01% of visitors in the first-level clothing category, and accounts for 13.14% of payment orders. This kind of data can help sellers understand the market share of various categories.
2. Category visitor proportion analysis
In the analysis of multiple categories, sellers can use industry trend tools to visually view the proportion of visitors. Select the three major categories of women’s clothing, wedding dresses and men’s clothing. The system provides a trend chart of the proportion of visitors in these categories, showing that the average proportions are approximately 63.3%, 36.37% and 29.25% respectively. Clearly, the women’s category gets the most visitors, while men’s wear gets the least.
3. Transaction amount proportion analysis
The analysis of the transaction amount shows that the transaction amounts of women’s clothing, wedding dresses and men’s clothing accounted for 58.72%, 40.17% and 19.46% respectively. This shows that there is a positive correlation between the number of visitors and the turnover, that is, categories with high visits tend to have high turnover.
4. Supply and demand index analysis
In the supply and demand index analysis, the supply and demand indexes of women’s clothing, wedding dresses and men’s clothing are 117.99%, 108.01% and 96% respectively. A supply and demand index exceeding 100% indicates oversupply and fiercer competition. Obviously, the women’s clothing category is the most competitive, while the men’s clothing category is relatively less competitive.
Comprehensive analysis
Based on the above analysis, several key conclusions can be drawn:
- The women’s clothing category has a large market capacity and broad potential market space;
- The high number of views and visitors for women’s clothing shows strong customer demand;
- The high turnover of women’s clothing indicates that customers have strong purchasing intention;
- Although the supply and demand index of women’s clothing is relatively high, it has dropped significantly compared with the early stage. Although there are many competing sellers, the buyer group is also correspondingly large. Product diversification effectively disperses the heat of competition.
To sum up, analyzing the market situation through AliExpress’s industry intelligence is undoubtedly an important means to help sellers explore business opportunities.