Detailed explanation of AliExpress store asset settings: key steps to increase store exposure

After successfully passing the store opening exam, sellers can officially enter the AliExpress platform. Next, they need to improve their store information and set up store assets to increase the exposure of reviews. Below are detailed instructions and preparation required.

Required preparations

1. Registered and certified stores.
2. Complete category selection.
3. Pay technical service fees.
4. Pass the store opening exam.

Operation skills

Select store type

Before making other settings, sellers need to determine the type of their store.

Set store name

After selecting the store type, sellers need to log in to the AliExpress backend, click “Store Management”, and then select “Store Name” on the left to edit. When setting the store name, you should pay attention to the following points:

1. The store name should use English characters and can include spaces and punctuation marks, but should not exceed 64 characters.
2. The store name is unique on the AliExpress platform. There can only be one name for the same store and cannot be repeated. If the name is changed to an existing name, the system will treat it as an invalid change.
3. The store name can only be changed once every six months.
4. The name must not violate laws, regulations and platform rules, cannot contain words that infringe third-party copyrights, are prohibited and restrict sales, and must not guide offline transactions or infringe on the legitimate rights and interests of others.

Set the second-level domain name of the store

Understand and follow AliExpress’s second-level domain name application and usage specifications. After mastering the rules, the seller clicks “Agree and Apply” to enter the second-level domain name self-service application system to apply and register.

Set branded content (if applicable)

If you are applying for an official store, it is recommended to set up the brand’s official direct link and brand story content simultaneously to enhance the professional image of the store.

Through these steps, sellers can effectively improve the professionalism and exposure of their AliExpress stores, thereby attracting more potential customers.