How to effectively use AliExpress’s independent marketing tools: setting up and managing store-wide discount activities

In the process of opening a new store, sellers often face the problem of insufficient popularity and low exposure. In order to increase the attractiveness of products, sellers can use AliExpress’s store-wide discount independent marketing tools. This tool is regarded as a “super magic weapon” for store marketing, especially for new stores. Its effect is particularly significant. It can group goods and set discounts based on the profit margins of different categories of goods, thereby attracting more traffic and stimulating Customers place orders, thereby accumulating sales and a customer base.

Preparation

Before using the store-wide discount tool, sellers must first ensure that the store products have been put on the shelves so that subsequent activities can be carried out smoothly.

Operation skills

1. Log in and select independent marketing tools

Sellers first need to log in to “My AliExpress”, enter the “Marketing Center”, select “Store Activities” – “Store-wide Discount” in “Marketing Activities”, and then start creating a store-wide discount event. This activity can be created 20 times per month and the activity duration is 720 hours, so these resources need to be fully utilized every month to attract more product traffic.

2. Set up marketing grouping

Before starting the campaign, you need to set up marketing groups to efficiently manage discount products. On the marketing grouping page, you can create a new group and view the products in the group. When naming each group, it should be based on discounts. This will not only facilitate later management, but also effectively control the discount settings of the entire store.

3. Add products to groups

After setting up marketing groups, sellers can add products to the corresponding groups through the “In-Group Product Management” function. At this time, they can check and adjust product ownership in batches, or conduct precise searches through dimensions such as product name, ID, person in charge, or expiration time. After finding the target product, check it and click Confirm to complete the addition.

4. Create and set up activities

Finally, after completing the marketing grouping settings, the seller can start creating activities. After filling in the basic information of the event, set corresponding discounts according to different groups. For example, if a certain group of products is set to a 50% discount, the system will automatically reduce the discount of the products in this group accordingly. In addition, ungrouped products will default to a 10% discount, and the unlimited discount rate should be 1 percentage point lower than the site-wide discount rate. In this way, the store-wide discount activity is set up for sellers to perform subsequent operations.

By making full use of AliExpress’s full-store discount independent marketing tools, sellers can effectively increase the popularity and sales of their stores and lay a solid foundation for subsequent development.