Best practices and timing strategies for product listing on AliExpress
As a global e-commerce platform, AliExpress provides sellers with abundant market opportunities. In order to help sellers better understand the product launch process and choose the best launch time, this article will integrate relevant information to guide sellers on how to complete product launches efficiently and choose the appropriate launch time.
Detailed explanation of product listing steps
Choose the correct product category
Click “Publish Product” in the AliExpress backend. First, you need to select the appropriate product category. Taking children’s shoes as an example, you should choose “maternity and infants-children’s shoes-children’s flat shoes”.
Fill in basic product information
After entering the product information filling interface, you need to complete the following aspects:
- Product attributes: including brand, material, closure method, etc., which need to be filled in accurately according to the actual situation.
- Product Title: The title is limited to 128 characters. It must be sure not to violate regulations while attracting customers.
- Product pictures: Up to 6 pictures can be uploaded, in JPEG format and no more than 5M in size.
- Unit of measurement and sales method: Take children’s shoes as an example, select “pair” as the unit of measurement and sell them in pairs.
- Color and size: Choose according to the actual situation of the product, such as light yellow, US size 5.5, 6.5, 7, 8.5.
- Price and inventory management: Set a reasonable retail price (such as US$11.43/pair), and fill in the inventory quantity and deduction method.
- Delivery date and product code: If you fill in the 3-day delivery date, the product code is CCS15984482.
Product details page description
This link requires a detailed description of product features, including but not limited to:
- Size chart
- Detailed pictures
- Payment methods
- Logistics options
- Return Policy
- Customer reviews, etc.
Packaging information and logistics settings
- Packaging specifications: Record the weight (such as 0.3 kg) and size (20 cm × 18 cm × 15 cm) after packaging.
- Logistics Selection: You can use preset freight templates or create new templates.
Service template configuration
Choose the appropriate service template to cover terms such as shipping, transportation, payment, returns and exchanges. In addition, relevant pictures that demonstrate the company’s capabilities (such as office environment, production processes, etc.) can help enhance buyer trust.
Other information
Group products (such as Girls shoes), set a validity period (such as 30 days), support Alipay payment, and agree to the release terms.
Shelf time strategy
Determine the best time period for listing
It is generally believed that 5-6 a.m. and 3-8 p.m. are suitable for launching new products. However, the specific time should be adjusted based on the store traffic analysis results.
Control the frequency of new updates
- Fashion products: Such as clothing and accessories, it is recommended to update 12 models every day to maintain continuous exposure.
- Non-fashion products: Such as electronic products and household items, just add new ones regularly every week.
Avoid over-optimization
It is not advisable to adjust a large amount of data immediately after uploading a new product, because the initial data volume is small and it is difficult to form an effective optimization plan.
To sum up, by reasonably planning the product information filling process and scientifically arranging the shelf time, sellers can achieve better sales performance on the AliExpress platform.