A comprehensive guide to improving the quality of AliExpress product detail pages

Preparation required

Before you start to improve the product details page on AliExpress, you need to complete the preliminary work related to publishing and design and create the main image.

Criteria for judging the quality of detail pages

A high-quality details page should have the following characteristics: high conversion rate, faster average access speed, longer average page dwell time, lower bounce rate and higher customer unit price, of which conversion rate is the most important Key indicators.

The importance of visual marketing

Visual marketing is crucial for e-commerce because it directly affects conversion rates. Most sellers will choose to outsource vision to ensure quality, efficiency and control costs.

Main image and detail page template

• Main image: Make sure the main image is clear, beautiful and accurately reflects the characteristics of the product.
• Detail page templates: A high-quality detail page usually consists of a series of well-designed images. These templates include several important areas:
  • Advertising area: Place beautiful advertising images, poster images and related marketing images to guide customers to other pages.
  • Product advertising image area: Display product advertisements, SKU introductions, product attributes, selling points, etc. to ensure that the images are beautiful and informative.
  • Product photo area: Display real photos and detailed pictures of the product. Especially for clothing products, it should also include wearing pictures, usage pictures, etc. The pictures must be real and attractive.
  • Store information map area: Contains payment methods, logistics methods, company introduction, gift giving rules, FAQ and other related information.

The importance of copywriting

• The copywriting needs to be straightforward and effective, combine pictures and text, repeatedly emphasize keywords and selling points, and pursue uniqueness to highlight the advantages of the product.

Sidebar design

• As an additional product information module, the sidebar should include customer service seats, new products and sales lists, QR codes, multi-language options and other working hours information to help improve user experience.

Five key strategies to improve the quality of detail pages

Title and subtitle optimization

• Use keywords cleverly in the title and add concise and attractive subtitles.

Detailed description and specifications

• Describe the features, functions and uses of the product in detail, and accurately list the specifications.

Image optimization

• Use high-definition, multi-angle product images, and add vivid details or usage scene images.

Diversified promotions

• Integrate the promotion methods provided by the platform such as coupons, discounts, limited time sales and other activities to attract customers.

Maintain good communication with customers

• Respond to user inquiries in a timely manner, handle complaints appropriately, and establish good customer relationships.

Through the above methods, you can significantly improve the quality of AliExpress product details pages, thereby increasing product exposure and sales results.