Cross-border e-commerce LinkedIn marketing skills and precautions
As the world’s largest professional social networking site, LinkedIn provides companies with a unique marketing channel. LinkedIn is not only a professional social platform, but also the best social platform to discover, develop and build trust with potential customers. This article will integrate a number of LinkedIn marketing techniques and precautions, aiming to help cross-border e-commerce companies better use LinkedIn for marketing.
Create a valuable profile
Personal information is one of the important factors representing corporate credibility and brand awareness. To attract potential customers, you should create your profile and describe your business on LinkedIn in a very creative and attractive way. Additionally, profiles need to be updated regularly to stay relevant and specific. Instead of making your profile private, make it visible to all users to increase your visibility.
Register a LinkedIn account and complete personal information
When registering a LinkedIn account, you need to complete basic personal information, photos and banner decoration, and set account details. Editing public profiles and their URLs can help make your profile more identifiable.
Create a LinkedIn public homepage and improve the homepage information
When creating a company homepage, you need to fill in the company name, company webpage URL, and add the office location. In order to facilitate management, you should make good use of administrator tools, set up people in charge of different sections, and add the company homepage URL to the public link.
Add friends
When adding friends on LinkedIn, you can click the “Expand Workplace Network” button to select contacts from the imported email address book and add them as friends. You can also find potential customers and add them by actively searching for company names, etc.
Publish content
You can publish articles, photos, videos or updates on LinkedIn. Click the corresponding button to complete the publishing. Posted content should be professionally relevant and attract potential clients.
Build a valuable network
A valuable network means turning general connections into actual relationships. Cross-border e-commerce companies need to focus on customer emotional management and try to become problem solvers rather than mere product promoters.
Contribute valuable group discussions
Participating in LinkedIn group discussions by contributing high-quality content can help marketers reach potential customers and create thought leadership.
Focus on small groups and avoid casting the net everywhere
Focusing on your industry and strengthening your strengths and authority on specific topics can help build stable relationships in group discussions.
Use LinkedIn promotion function
The high-end characteristics of LinkedIn determine that promotional content must be practical, and long-term management of high-quality content can help enhance brand influence.
Follow LinkedIn Marketing Principles
Don’t spam
The vast majority of customers don’t like receiving too many marketing emails on their profile page, so it’s crucial to avoid spamming potential customers.
Don’t post as frequently as on social networking sites
LinkedIn is a reliable social media platform, but it is not suitable for frequent postings. Publishing 1-2 posts per day is enough.
Don’t “like” your posts
Real likes can effectively enhance brand recognition and reputation, and help companies increase sales.
Do not set personal information as private
Make your profile visible to all users to ensure they can see all details.
Don’t force reviews
Don’t expect all strangers to evaluate you after viewing your information. Forced evaluation will damage the brand image.
Don’t choose mass marketing
Do not use LinkedIn to send mass emails to customers, otherwise you may be blacklisted or blocked by customers.
Don’t ignore other people’s messages
Visitors’ comments are very useful to the company. Whether they are positive or negative comments, they should be accepted with humility.
Don’t join too many groups
Don’t join too many groups because it’s impossible to participate in all of them at the same time. It is more effective to choose groups that are highly relevant to the industry or product to participate in the discussion.
Do not repost or copy other people’s content
Avoid posting the same content, and never copy content posted by others. Original content is more representative of professionalism and helps increase traffic.
Do not edit or delete customer posts
Authentic customer reviews can help a business improve its capabilities and products, so do not edit or delete customer posts.
LinkedIn marketing is a detailed and complex process, but following the above skills and principles can effectively improve the marketing effect of cross-border e-commerce on LinkedIn.