What is Amazon Listing? Simply put, Listing is a product page, one page for each product. For novice sellers, after selecting the right product and creating the product listing, do you have to do nothing? This is not the case. Amazon has its own specific algorithm to crawl the most perfect listing. And how to integrate the listing page is entirely up to you. Therefore, after the listing is created, it needs to be continuously optimized so that the Amazon search engine can crawl the product page, thereby increasing the conversion rate and sales. As a novice seller, it is worth spending more time to optimize the listing.
1. Understand the composition of Amazon product listing.
Amazon product listing contains 6 major elements, namely: product title, product image, main function and characteristics of the product, product description, product review, and product rating. Sellers follow the optimization points of each element in the listing and operate, and there should be no big problem in improving the ranking of the listing.
2. Score the existing product listing.
Before optimizing the above six major elements, score the existing product listing first.
3. Optimize the title.
Most categories of product titles can be up to 250 characters long. Some categories have different length limits for product titles. You should make good use of the existing character count.
The title is written for buyers to see. Make sure that buyers want to click to enter the product page when they see the title.
The title should show the advantages of the product or the key elements that make it different.
Add relevant target keywords to the title. Keywords have a great impact on search rankings.
4. Optimize product images.
People are increasingly inclined to visual perception. Product images directly affect consumers’ first impression of the product, so good product images are crucial. Each listing can upload up to 9 pictures (including the main picture). Make sure you upload all 9 pictures.
5. Main functions and features of the product.
This part is mainly to put in the key points that cannot be put into the title. Generally, it is 5 or more product functions and features, limited to 1,000 characters.
6. Product description.
You have 2,000 characters to describe your product in this section, so make sure to use all the character space. You can elaborate on all the product features mentioned above, what makes your product unique, etc. Any online content should be kept simple and easy to read, and product descriptions are no exception.
7. Product reviews.
Product reviews are important not only because they account for a large proportion in Amazon’s algorithm, but also because product reviews are the most powerful evidence to prove your product to your potential customers, giving them the confidence to buy your product. Based on Amazon’s policy of prohibiting “incentive reviews”.
8. Product ratings.
It is important to get product reviews, which will greatly promote the improvement of product ratings. If your rating is 4 or 5 stars, you are doing a good job. But if your product rating is relatively low, you need to take action.
9. Keyword ranking.
In the process of optimizing your listing, it is very important to understand the ranking of your target keywords. Simply enter the product number ASIN and keyword directly in the search box to find out if Amazon is ranking for that keyword. If not, go back to the product listing to see if you have used the keyword and check whether there are any spelling or punctuation errors in the keyword.