Interpretation of eBay search results page: product sorting and shopping environment analysis
After having a comprehensive understanding of eBay’s homepage, sellers hope to delve into the search results page of a specific product in order to obtain information about the shopping environment eBay creates for consumers, the platform’s control of consumer shopping habits, and the sorting rules of products. This analysis will take “cell phone case” as an example to explore eBay’s search results page.
Required information
In order to operate effectively, sellers need to ensure that their eBay account has been registered.
Operation skills
First, the seller enters the keywords of the desired product in the search box on the eBay homepage, such as “cell phone case”, and then clicks the “Search” button, and the page will jump to the search results page. At this point, the search results are sorted by “Best Match” by default.
Search results page composition
In the search results page, the meanings of each serial number are as follows:
- Enter keywords
- Product listing method
- Sort search results
- The category of the product
- Item title
- Product price
- Sales method
- Item location
- Shipping information
Product sorting rules
Product results are sorted by “Best Match.” This sorting method involves different sorting criteria to prioritize Buy It Now and Auction items. Specifically, Best Match ranking considers the following important factors:
- Recent sales records (mainly for “fixed price” items)
- The seller’s DSR (Detailed Rating) score
- Seller’s Buyer Satisfaction (SNP)
- Relevance of item title
- The price and shipping cost of the product.
By understanding this information, sellers can better optimize the display of products and effectively increase sales opportunities.