I believe that friends who do e-commerce are familiar with Taobao’s model, and both Taobao and Amazon can do the no-source model, but we cannot think that the models of Amazon and Taobao are similar from this point. After all, one is doing China and the other is doing cross-border e-commerce, and there are still big differences between the two.
Amazon can be said to be very simple-as long as you choose a good product, plus some basic operations, you can get good traffic and sales; it can also be a little difficult-although Amazon is product-oriented, product selection is not an easy task. Not only does it require operators to have certain data statistical analysis capabilities, but they must also have a certain insight into the market, and can even predict and analyze market trends and have sufficient understanding of the countries they deal with. These are all basic issues, but there are many key points that must be paid attention to. This all depends on how you look at it.
What is the difference between Amazon’s operating model and Taobao’s operating model?
1. Product
Here is one point, there is a big difference between Taobao and Amazon. Taobao is more optimistic about marketing promotion, and merchants must have complete marketing methods and operational work experience. If not, even if you have a very good product, it may not be a hot seller. Compared with stores and marketing, Amazon pays more attention to the product itself. The quality and development potential of the product are put first. Generally, as long as the merchant does not need to spend too much time to choose a good product, coupled with the strength of the domestic manufacturing industry, it is easy to choose the right product.
2. Operation
Taobao’s no-source products generally rely on collection software to collect products from other stores from various platforms, and then modify the information according to their own needs, and then upload them to the store. The operation is simple and everyone can do it. Amazon’s no-source products need to collect products from domestic e-commerce platforms through the ERP system, and then modify the product specifications and characteristics through the system background. After optimization, one-click translation and upload to the Amazon store, the system will translate the language suitable for the local site according to the site.
3. Profit
The price of Taobao’s no-source products is generally around 1.1~2.5 based on the current price. Take 1.8 for example. For example, a product with a cost price of 10 yuan is sold at a price of 18 minus the 6 yuan express fee, with a net profit of 2 yuan. The profit of the store Taobao customer is generally around 20%. Amazon is targeting overseas sales markets. There are huge differences in geographical location and interest rates between China and overseas. In addition, overseas markets pay more attention to the development of big data industry and industry, but ignore the development of light industry. Their consumption standards and income levels are much higher than those in China. Therefore, it is normal for them to price a product worth 10 yuan in China at 10 US dollars or 10 pounds overseas. The normal profit is 30% to 50%.