Today I will directly introduce to you how to dig out the off-site marketing promotion strategy, and sort it out for you.
Internet celebrity marketing
In fact, not only domestic e-commerce sellers, but also for cross-border e-commerce, appropriate Internet celebrities can act as KOLs to influence the decisions of fans and those around them. Of course, the Internet celebrity economy involving cross-border e-commerce must understand the overseas Internet celebrity market and marketing strategies. According to a recent survey, 84% of marketers plan to use online marketing at least once in the next 12 months.
YouTube: The most creative and talented artists
Facebook: Social hot spots and topics are mainly
Instagram: Literary topics such as photography and fitness
Screening Internet celebrities
Determine the overall direction (blog topics related to your own products, product launches to the market, etc.). First of all, we need to determine the purpose of executing this activity. Do we want to increase website traffic, increase the number of fans on social platforms, or do promotions for a certain festival through this activity? Is it the US market or the European market? It is easy to determine the direction of the event, and then determine the direction of personnel screening.
Contact Net Red
How do we contact a lot of people now? Sending communications by email, the cost of contact is too high due to the time difference, and many things are out of control. You said a word in the message, and it took a lot of time to go back and forth. Therefore, it is normal to contact them at two or three o’clock every night.
Don’t think you have paid. It seems to be a grandfather. I told you that the current Net Red is not short of money. You must remember what a red man is. People who look for him are piles and piles every day. If you still have the mentality of saving money and putting forward results, I will still forget.
The most important thing is that you must be diligent. You must remember that many people send him messages every day. If you don’t contact him faster, your message will be filled up soon. Sometimes it is not. He doesn’t want to get back to you, but he has too many messages. Note: The first few words of your message must be able to attract him, otherwise he has too many messages, and one word and one word are not exhausted. You know, they will only see the first few words when reading the message.
Which products are suitable for online marketing
Clothing, fashion items such as bags, shoes, T-shirts, jeans, jewelry. If you are doing these products, especially clothing, it is a pity not to be a red person or SNS.
Toys: Need to be combined with a story to promote
Home textiles: You need to take a very clean and beautiful photo and scene product processing, which can reflect the quality of home life
These requirements for red are even higher, requiring professional shooting equipment, skills, picture processing ability, storytelling ability, writing ability, etc.
Advertisements on social platforms are usually one-way exposure. That is, customers usually don’t need your products. You will want users to buy them when they see the ads; goods such as clothing, accessories, cosmetics belong to this category. For example, it is very important to choose a platform that can accurately reach the target audience. You won’t sell denture cleaners for the elderly on Instagram because Instagram belongs to the market of young people.
Facebook Ads
1. Positioning: For example, international students, there is no special foreign student option on FB. However, these directions can be found indirectly, to name a few: the language is Chinese, the school is at the middle school and university stage, and the nearest travel country is China, such as QQ, WeChat.
Another idea is to find Chinese countries and schools that have already studied abroad. Sometimes the school is 30% of Chinese students. If the target population is too small, the advertising cost will be twice that of ordinary delivery.
2. Open an advertising account: This goes without saying, Baidu search, find a bunch of advertising agencies.
Help you open an account, charge the agency, and save a lot of trouble.
3. Advertising copy: It is best to write in Chinese, pay attention, do not use traditional copy, it is best to use a simplified version.
The effect of the copy is about 20%. The key to FB is to find image creativity or video creativity.
4. Picture creativity: Google, Baidu search for some creative pictures, and then find someone to modify and modify.
5. Video creativity: The effect is indeed the best. However, production is a problem, time, cost, post-production, etc. are all a problem, you can go to find some video processing software to try.
Google Ads
Google promotion is mainly divided into bidding and optimization. Google bidding is equivalent to domestic Baidu bidding, also known as pay-per-click advertising, click charges, but better than domestic Baidu bidding.
Since the core concept of Google company is not malicious clicks, the advantage of Google promotion bidding is that the click price is not as high as Baidu bidding. It is called quality score, which is based on the customer’s website opening speed. The degree of match between the content of the X auction advertisement and the website content measures the click price of X customers (Google SEO contains algorithms, which I also mentioned in the previous article), so its algorithm is better than Baidu.
But bidding also has his disadvantages. If your ad is clicked, it will not be displayed. If you don’t understand it yourself, I suggest that you should go to the service provider to maintain the account. There is also SEO, I said before, I will not introduce too much here, I want to know more about flipping through the previous article.
It is worth mentioning that both SEO optimization and Google bidding promotion require energy operation.
Content marketing
The characteristic of content marketing is to create valuable content through websites and blogs to gain customer trust and purchase products or services. It is usually used for products with higher unit prices and longer decision cycles. The benefit is that these contents can create the image of brand leaders and increase interaction with customers and customer loyalty. For example, beer: tell the history of beer brewing, discuss beer-related topics, such as the difference between light beer and beer?
Compared with other channels, content marketing requires more time and effort. It is usually based on blogs. It takes at least 6 months to start and jump. It is a bitter and sweet method because it can create traffic by itself after operating to a certain extent.
Content marketing and SEO have a complementary relationship. Good content makes more people pay attention to your brand. More people click on your website to mean more traffic. These traffic can make your website rank higher in Google, and more people will see your content!
Email Marketing
We have hardly heard of this: when we send an email to a strange email subscriber, we receive his order, unless your company is a well-known brand and give it an attractive offer will only happen.
The probability of you sending the first email to a customer is very low. Therefore, you should constantly observe, test and modify certain things when sending emails, and repeat these behaviors. Only in this way can your email marketing plan become stronger. In addition, it is very important not to give up easily when you encounter one or two setbacks. As time goes by, maybe one day your customers suddenly have a hot brain and are likely to buy your products.
It is not because you see hope that you persist, but you will see hope only if you persist. You can understand the above promotion strategies and choose according to your own situation.