Open Tiktok and you will find that many videos that female users follow are mainly beauty, skin care and product reviews. Therefore, beauty accounts are quite popular in Tiktok. This article analyzes how to make a good beauty account in Tiktok.
There are many ways to publish beauty information on Tiktok:
1. Internet celebrities
There are many Internet celebrities on Tiktok who publish beauty-related videos, and users can learn about them through Internet celebrities’ videos.
2. Recommended stream and discovery page
Home will recommend beauty-related videos to the user’s account to learn about the product; Discover will also search for many Top videos to let users learn more about beauty videos.
3. Teaching videos
There are many beauty and skin care teaching videos on Tiktok, which help users understand the changes in brands or products and promote the realization of final shopping.
4. Challenges and hot topics
Challenges and interesting stickers enhance the interaction of brands or products, strengthen a deeper understanding of changing brands or products, and enhance users’ desire to buy.
How to create a TikTok beauty account:
1. You need to find the right vertical field
You can refer to dry goods, grass planting, grass pulling, discount sharing, etc., and then flexibly choose the content positioning based on the characteristics of the broadcaster.
2. You need to choose a good beauty category for beginners
You can choose a good category to create content based on your own advantages and easy-to-achieve features.
3. You need to create a personalized persona
(1) A good persona can create differentiation, so that users can easily remember it.
(2) A good persona can gain huge traffic.
(3) A good persona is a mobile advertising space that can bring users many opportunities to make money.
4. Attract a specific user group
(1) This content must meet the fans’ “practicality” needs.
(2) Be good at using fans’ curiosity to effectively ensure fan stickiness.
(3) You need to be good at using fans’ comments and interactions to collect what kind of content fans want to see in the next issue from the comments, and improve user expectations.
(4) Always pay attention to the popular trends of the platform, and then create content based on the latest hot spots, and then increase the popularity of the video.
5. Need to optimize through data adjustment
Whether it is the adjustment of content direction or operation strategy, objective data is needed to guide and verify.
In the process of operating Tiktok beauty accounts, users need to pay attention to data and information such as the number of views, likes, comments, user portraits, and public opinion feedback of the account content. Then conduct in-depth analysis based on these data, find out the loopholes and deficiencies in the content, make timely adjustments and optimizations, and produce better quality works.