How can Amazon sellers avoid follow-up sales and successfully become a super seller

For Amazon sellers, it is crucial to avoid being copied, select products correctly, and improve their own strength. This article will combine the above points to discuss how to avoid being followed and how to become a super seller through correct product selection strategies.

How to avoid being followed?

When operating a store on Amazon, many merchants will encounter the situation of being copied. Especially for novice merchants, due to newly registered accounts, pending trademark applications, etc., even if they apply for a brand whitelist, they cannot completely avoid being copied. Sellers often choose a specific time to follow the sale, and the time is not long, which makes it difficult for merchants to deal with it. What’s more, they will force the original merchant’s product listing to be removed from the shelves through malicious complaints, and then take over the product listing. Therefore, brand certification is particularly important. Brand-backed products can save a lot of trouble. In addition, merchants should constantly improve their own capabilities to prevent malicious complaints after being copied by others.

The importance of product selection

Product selection is crucial for Amazon sellers. Good products can solve customers’ practical problems, inspire customers’ emotional resonance, have strong brand marketing potential, and deeply match audience needs and product experience. In order to find the best products for online sales, sellers can start from the following aspects:

• Look for potential niche market gaps;
• Review popular products of the past and consider whether they could be improved with modern technology;
• Use SEO tools to conduct keyword research to understand user needs and market trends.

Become an Amazon Power Seller

The Amazon Power Seller Program provides sellers with higher-level services and privileges to help them improve sales and operational efficiency. Power Sellers enjoy premium seller support, logistics and delivery priority, advertising and promotion privileges, brand protection and brand registration, and more sales data and analytics tools. Sellers participating in the program can stand out in a highly competitive market environment, improve sales efficiency, expand brand influence, and strengthen brand protection.

How to advance as a novice seller

For sellers who are new to the industry, they must first choose a suitable Amazon site to enter, and upload and continuously optimize the Listing according to the characteristics of the selected site. Secondly, sellers need to understand the different modes of cross-border logistics, such as self-delivery and FBA, and choose the delivery method that suits their products. In addition, sellers also need to learn how to gather traffic to improve conversions, which includes diagnosing traffic and conversion problems and taking corresponding measures to improve them. Finally, sellers need to analyze sales based on backend data, monitor inventory scientifically and reasonably, and optimize on-site search ads. Creating products with design, quality and price as core competitiveness, and carrying out brand packaging and global layout is the only way to become a big seller.

Through the above methods, Amazon sellers can not only effectively avoid being sold by others, but also gradually grow into super sellers through correct product selection strategies and continuous improvement of their own strength.