Efficient strategies for product management and procurement management for Amazon sellers

On the Amazon cross-border e-commerce platform, successful sellers not only need to earn profits by selling goods, but also must manage the goods in an orderly manner and purchase them efficiently to meet customer needs. This article integrates relevant knowledge of commodity management and procurement management to provide effective management strategies.

Key elements of product management

Effective product management is an important means to attract buyers. Sellers need to understand the various components of the product details page, which directly affect users’ purchasing decisions.

1. Product title
   The product title is the key when customers search. Sellers should include information such as brand, name, features, and model in the title, and embed keywords with high search rates to increase click-through rates.

2. Product Highlights
   The “About this product” section at the bottom of the product details page lists the important features of the product and is a key part to help users quickly understand product information.

3. Product description
   In the “Product Description” section, sellers can describe the appearance and characteristics of the product in detail, combined with corresponding pictures, to enhance persuasiveness and better attract users.

4. Product pictures
   In product detail pages, the use of images is crucial. Good pictures can directly affect buyers’ judgment and usually need to be displayed in the product title and description.

5. Product information
   Include basic information such as the size, weight, and manufacturer of the product to ensure that buyers have sufficient information before making a purchase decision.

6. Manufacturer Information
   For products of well-known brands, displaying brand information can help increase trust in purchasing.

7. Picture and text combination
   The combination of text and pictures can convey product information intuitively and in detail, enhancing user experience.

8. Classification Node
   Make sure you place your products in the appropriate category, this is especially important when users are looking for products.

Efficient procurement management strategy

In order to continue to meet customer needs, Amazon sellers need to regularly update and enrich their product lines. Here are the steps to make an effective purchase:

1. Determine procurement goals and plans
   Sellers need to clarify their purchasing goals and quantities to avoid problems caused by out-of-stock or excessive inventory.

2. Find reliable suppliers
   Sellers should choose suppliers with high quality and good service and establish long-term relationships with them.

3. Choose the right purchasing channel
   Procurement can be carried out through various channels such as offline, online or foreign trade to meet different needs.

4. Effective Procurement Negotiation
   Sellers need to master negotiation skills and understand market conditions to achieve a deal that satisfies both parties.

5. Control procurement costs and risks
   Reasonably control procurement costs according to market demand to reduce risks and ensure product quality.

6. Establish a supply chain management system
   Including supplier evaluation, contract management and inventory management to ensure efficient and orderly procurement.

7. Use data and tools to optimize procurement management
   Data analysis tools can help sellers analyze inventory and sales to optimize purchasing strategies.

By following the above product management and procurement management strategies, Amazon sellers will be able to increase store sales, optimize operational processes, and meet the changing needs and expectations of customers.