A comprehensive guide to sales velocity, appeals, and new product follow-up for Amazon sellers
On the Amazon platform, sellers need to regularly monitor their sales rate, handle complaints and follow up on new products. This article will explore these key operational points in detail to help sellers improve performance and operational efficiency.
1. Calculation and analysis of sales rate
Sales rate is an important indicator to measure the speed of sellers’ product orders. Specifically, it refers to how many pieces of a product can be sold per day. Taking product A as an example, the sales rate in the past 60 days was 7.23 pieces/day, while it increased to 9.8 pieces/day in the past 30 days. When analyzing changes during the period, we can find that there is a clear upward trend in the sales rate of product A, so the final sales rate should be based on the data of the last 30 days as a reference.
For sellers who manage multiple products, using the inventory management function of a system such as Jungle Scout will greatly simplify the data processing process. The system can automatically calculate the historical sales rate of products in different time periods.
2. Effective submission and follow-up strategies for complaints
Once the account is restricted, the seller needs to write a detailed appeal email and submit it. If the action plan is approved, the seller will receive a limit lifting notice. If the plan is not detailed enough, the seller needs to further improve it and resubmit it. After submitting the appeal, it is recommended to contact seller support for help in about three days.
The seller’s appeal email should contain the following elements:
- Misunderstandings and incorrect apologies demonstrate unfamiliarity with Amazon’s policies.
- Clearly list solutions, such as improving your understanding of Amazon’s rules, and commit to future improvement measures.
The following are common complaint scenarios and corresponding email templates, including account restrictions due to infringement or poor performance.
3. New product follow-up methods of big sellers in the industry
Large sellers usually have the advantage of multiple market surveys during the product selection stage and can effectively grasp market trends. Small and medium-sized sellers should learn and learn from the operational skills of large sellers. In order to quickly follow up on new products, sellers can take the following steps:
- Record and follow major sellers in multiple industries under the selected category.
- Browse these stores regularly every week and pay attention to new product launch information.
- Conduct detailed market research on discovered new products and respond quickly to market opportunities.
In summary, by paying attention to sales speed, effectively handling complaints, and learning from the product selection strategies of large sellers in the industry, Amazon sellers can have more advantages and prospects in the competition.