Multiple reasons for Amazon’s sales decline and countermeasures

When selling products on Amazon, sellers may experience a sudden drop in sales. The decline in sales may be caused by a variety of factors, including Amazon platform adjustments, fierce market competition, product quality issues, changes in market trends, improper promotion strategies, etc. This article will explore these issues in detail and propose corresponding solutions.

Platform adjustment and power reduction

The Amazon platform may adjust or downgrade the seller’s products, thereby affecting the product’s exposure and ranking. This may be because the seller’s account has been penalized, or the key information on the product page is deemed by Amazon to not meet the requirements. Sellers need to regularly check their account status and contact Amazon to understand the specific reasons and make timely corrections.

Market saturation and fierce competition

If the market for a certain product is saturated, or the number and quality of competitors are large, the seller’s sales will naturally decrease. This means that sellers need to look for new opportunities and strategies, such as optimizing products, developing new products, improving sales strategies, etc., to cope with the fiercely competitive market environment.

Product quality or service problems

If the seller’s product quality has problems or the after-sales service is not in place, it may cause buyers to be dissatisfied, thus affecting sales. At this time, sellers should promptly follow up on buyer complaints, solve problems, and optimize products and services to improve buyer satisfaction.

Market trends and demand changes

Market demand is constantly changing. If sellers do not follow market trends in a timely manner, products may become less popular, resulting in a decline in sales. Therefore, sellers need to pay close attention to market dynamics, understand changes in consumer demand, and make corresponding adjustments and improvements based on demand.

Improper promotion and advertising strategies

If sellers use inappropriate promotion and advertising strategies, sales may be affected. Excessive price cuts, unreasonable promotions, and inefficient advertising can all lead to declining sales. Sellers need to formulate reasonable promotion and advertising strategies and make adjustments based on actual product and market conditions to increase sales.

Product out of stock and weight changes

After the product was out of stock, it was put on the shelves again, sales dropped significantly, and advertising costs increased significantly. During the out-of-stock period, the weight of the product decreases and the market share of competitors increases, making it difficult to catch up after restocking the shelves. Sellers can reduce the negative impact of out-of-stocks by appropriately increasing the selling price and using self-delivery.

Suffering from negative reviews and declining sales

The impact of negative reviews on product sales is very obvious. Sellers can resolve the negative impact of negative reviews by contacting buyers, contacting customer service, adding reviews appropriately, immediately reducing prices, etc.

The review was deleted by the system

If product reviews are deleted by the system, sales will also drop significantly. Sellers can try to delete the product, re-list it with an ASIN, or re-list the product as a new product and recreate it.

Sales dropped after price increase

After the price increase, the shopping cart was lost, ads could not be served, and sales dropped. Sellers can try to increase prices during peak sales periods, and the price increase should be small each time to reduce the probability of losing a shopping cart.

Frequent adjustments to products result in decreased sales

Frequent adjustments to products will result in lost shopping carts and decreased sales. Sellers should be careful not to adjust products frequently. After each adjustment, an observation period of at least three days should be set aside. Records should be kept before and after the adjustment. If the performance after adjustment is not as good as before, you may wish to change it back to the original state.

Sales drop after advertising is paused or terminated

Sales drop significantly after an ad is paused or terminated. Sellers should not close a product advertisement easily. If the advertising cost must be reduced, they can adjust the strategy and lower the bidding to almost no clicks. At this time, the advertising cost is almost zero, but the advertisement is still running, which can avoid being demoted by the system. .

Sales dropped after the product was copied

After the product was resold, sales dropped significantly. Sellers should register local trademarks on the site as early as possible. After the trademark is approved, the brand should be registered on the Amazon platform. When encountering copycat sellers, they should drive away the copycat sellers as soon as possible by sending warning letters, placing test orders, and complaining to the platform.

Sales of seasonal products drop after they are out of season

After seasonal products go out of season, sales drop significantly. Sellers should prepare an appropriate amount of goods before the peak season and avoid spending all their money on inventory.

Sales declined due to internal reasons

Adjust the Listing content or change the product category

Frequent optimization is actually problematic, because after the listing is released, according to Amazon’s algorithm rules, modifying the listing again means reordering the ranking weight of the listing. High-frequency optimization will break the inherent stability of the listing.

Keyword natural ranking decreases

The decline in the natural ranking of product keywords means that product exposure is reduced, and traffic will tend to other competing products with higher natural rankings, and sales will naturally decrease. Sellers should optimize the keywords of their products and improve the natural ranking of their products to capture more traffic, gain more exposure, and thus obtain more orders.

The product was complained by buyers

Once a product is complained about, the weight of the link will drop, which is also the reason for the drop in single volume. Especially for complaints about product safety issues, product safety issues are almost the most serious issue in all audits on the Amazon platform.

End of advertising and promotions

Some sellers who often rely on advertising orders will naturally have an impact on order volume if advertising ends. Therefore, sellers should find ways to increase the proportion of organic orders to avoid costly passive advertising operations.

Low performance rating

Low performance ratings, untimely responses to emails, increased ODR (order defect rate), high return rates, and product shortages will all affect sales. Sellers must pay attention to these two issues, pay attention to the reasons why buyers return goods, optimize products according to the reasons for returns, and minimize the number of returns.

Incomplete product parameters

This is a problem that sellers often ignore. When optimizing, sellers often forget to fill in the product parameters. Sellers must not waste the opportunity to be recommended by the Amazon system just because the product parameters are blank.

Coping strategies

Optimize product list

Update product descriptions and titles: Based on market demand and competition, optimize product descriptions and titles to make them more attractive and include keywords to improve search rankings.

Improve product images: Ensure that product images are high-definition and clear, and can accurately display product features and attract buyers’ interest.

Adjust prices and promotion strategies

Consider price promotions: During the off-season, lowering prices can attract more buyers’ attention and increase sales. Evaluate costs and make appropriate pricing adjustments.

Take advantage of promotions: Set up special promotions, such as limited-time offers, buy one get one free, etc., to increase buyers’ motivation to purchase.

Strengthen advertising promotion

Increase advertising investment: Increase store exposure and clicks by increasing advertising budget and optimizing advertising settings.

Create engaging ad content: Write attractive and eye-catching ad copy that includes special offers and unique selling points to entice buyers to click.

Follow buyer reviews and feedback

Positively respond to buyer reviews and feedback: Reply with thanks for positive reviews, resolve negative reviews and buyer issues in a timely manner, and improve buyer satisfaction and store reputation.

Find new sales channels

Consider offline sales: During the off-season, you can consider introducing products to offline markets, such as exhibitions, retail stores, etc., to find new sales opportunities.

Optimize Amazon Advertising Strategy

In-depth analysis of advertising data, optimization of advertising settings and delivery strategies based on click-through rate and conversion rate, and improvement of return on advertising investment and store exposure.

Pay attention to Amazon SEO optimization

Through keyword research and optimization, improve product search rankings within Amazon and increase traffic and clicks.

Strengthen social media promotion

Use social media platforms to actively promote products and stores to attract more attention and purchases from potential buyers.

Publish timely holiday promotions

Seize the holiday sales nodes and launch promotions for specific holidays, such as Christmas specials, New Year specials, etc., to stimulate consumers’ desire to buy.

Improve customer experience and after-sales service

By providing high-quality after-sales service and quickly solving buyer problems and complaints, we can establish a good reputation and brand image and increase repeat customers and word-of-mouth communication.

Through the above optimization measures, sellers can increase Amazon sales and cope with off-season challenges. The key is to continue to pay attention to market dynamics, actively follow changes in consumer demand, constantly optimize and adjust store strategies to adapt to market changes and challenges, and achieve long-term, stable sales growth.