What Chinese Amazon sellers need to know when opening a store: A full analysis of featured logistics services and FBA advantages
In today’s booming cross-border e-commerce market, choosing the right logistics service is crucial for Chinese Amazon sellers. This article will systematically introduce Amazon’s special logistics services, focusing on analyzing the advantages of the FBA (Fulfillment by Amazon) model, as well as Amazon China’s overall logistics service system, to help sellers better operate their stores.
1. Amazon logistics special services
1. Internationalization of domestic express delivery
When Amazon sellers choose express delivery, they often consider domestic express delivery companies such as STO and SF Express. However, since the main business of these express delivery companies is not in the cross-border e-commerce field, their coverage in overseas markets is relatively weak. Therefore, sellers need to consider whether the services of these express delivery companies are available locally.
2. Overseas warehouse
Overseas warehouses are an important means for sellers to control products on the Amazon platform. Sellers can store goods in Amazon’s overseas warehouses in advance, and then sort and deliver them according to the store’s order status, which improves the efficiency of order processing.
3. International parcels and international express delivery
International small parcels and international express delivery are important logistics methods for cross-border e-commerce. The postal network covers the whole world, but its disadvantages are long logistics time and high package loss rate. Therefore, sellers need to consider the balance between cost and timeliness when choosing.
4. Cross-border dedicated line logistics
This type of logistics generally uses air charter to transport goods, and then seeks local third-party cooperative companies for distribution in the destination country, which can improve the efficiency and reliability of logistics.
2. Advantages of FBA logistics model
1. Improve product ranking
Products using FBA can obtain the “Amazon Logistics” logo, which not only increases the exposure of the product, but also enhances the trust of buyers and helps improve the display ranking of the product.
2. Save labor costs
FBA services include product packaging, delivery and return processing, through which sellers can significantly reduce labor costs and improve operational efficiency.
3. Shorten delivery time
FBA has multiple warehouses around the world and is located in a geographical location with convenient transportation. It can significantly shorten the time from order to delivery and improve transportation efficiency.
4. Obtain the basis for promotion
After turning on FBA, sellers can obtain Amazon’s BUYBOX, which increases the possibility of advertising promotion, which is one of the keys to successful sales.
3. Amazon China’s logistics service model
Amazon China’s logistics services cover three major sectors: warehousing, distribution and information services. Its transportation services not only improve the temporary storage capacity of goods, but also enhance the ability of buyers and sellers to monitor the transportation process, effectively reducing management risks.
1. The role of FBP distribution center
Through the FBP (Fulfillment By Partners) distribution center, Amazon provides China’s cross-border e-commerce sellers with integrated logistics services, covering all aspects of inventory, warehousing, distribution, etc., achieving more efficient product management.
2. Information management
With the help of online channels, sellers can monitor the production, sales, inventory and logistics information of products in real time and reduce management risks.
4. Suggestions for optimizing logistics operations
In order to improve logistics service quality and customer experience, sellers need to pay attention to the following points:
- Standardized product management: Set up product classification and standardization reasonably to avoid duplication and confusion of information.
- Strictly implement quality management: Ensure that every link in logistics operations complies with Amazon’s management and quality standards.
- Optimize operation strategy: Regularly analyze logistics data, optimize operation strategy, and control logistics costs.
- Build partnerships: Maintain good relationships with Amazon and other logistics partners to ensure the stability of services.
To sum up, understanding and effectively utilizing Amazon’s logistics features and FBA model is the key to the success of every Chinese Amazon seller. Improving customer experience and sales through comprehensive logistics management and optimization strategies will be the key to success for cross-border e-commerce in the future.