Amazon traffic strategy: an effective way to increase traffic and conversion rate

For cross-border e-commerce merchants, the importance of traffic in operations is self-evident, because the completion of most orders depends on the effective conversion of traffic. Therefore, an effective traffic diversion strategy is crucial to improving performance. This article will introduce in detail the common traffic diversion methods on Amazon to help merchants optimize store operations.

1. Site traffic diversion strategy

On Amazon, on-site traffic is mainly achieved by signing up to participate in various activities on the platform. For example, merchants can participate in limited-time flash sales activities and other marketing promotions for new projects. Through these activities, merchants can not only gain more exposure, but also attract potential customers to pay attention to their products.

1.1 Use of coupons

On the basis of on-site traffic, merchants can also guide old customers to make repeat purchases by creating coupons and customer invitations. This type of strategy can effectively increase customer purchase frequency, but attention must be paid to the profitability of each product to avoid losses due to superposition of activities. Therefore, it is crucial to properly evaluate the content and format of promotional activities.

1.2 Brand store marketing

It is worth noting that the Amazon platform has gradually focused more on the quality of the products themselves, while relatively weakening the concept of the overall store. In recent years, more and more merchants have begun to pay attention to the marketing of brand stores. For example, when searching through keywords, some brand stores can obtain promotion opportunities in headline advertisements. This shows that once an excellent product ranks high in the rankings, it will naturally gain traffic and search recommendations. For products that are not selling well, extra efforts are needed to attract traffic.

2. Off-site traffic diversion strategy

When conducting off-site traffic, merchants can use a variety of social networking platforms. Different from traditional direct sales methods, from an efficient perspective, knowledge sharing and situational display can attract users’ attention more broadly and enhance users’ interest. Merchants can use discount coupons for various targeted products to stimulate consumption and increase conversion rates.

3. Reasonably grasp market trends

In addition, during specific events such as the third quarter, even if merchants do not participate in the platform’s special activities, store traffic and order volume will usually increase significantly. Therefore, regardless of whether the product participates in the activity, merchants should maintain some independent activities in the store to ensure that the traffic conversion rate is improved when the market environment improves.

Through the implementation of the above strategies, merchants can effectively increase traffic and performance on the Amazon platform and achieve higher sales conversions.