Merchants who have just settled in Lazada need to have a comprehensive understanding of the level of their stores so that they can work hard in all aspects to improve their store levels. This article analyzes and explains how to view the level of Lazada stores and improve their store levels.
Where to view the level of Lazada stores:
First, you need to log in to the Lazada Seller Center and click the “My Account” option in the left menu bar.
Then, you will see a “Store Rating” module that shows the store’s rating in different aspects and the level of the store.
Currently, the Lazada platform has five store levels: Novice, Ordinary, Excellent, Gold and Diamond. Each level has a corresponding icon and color, which is convenient for a glance.
In addition to viewing the store level, you can also view the store’s rating in different aspects and compare it with other sellers. These ratings include: sales, order volume, return rate, cancellation rate, dispute rate, evaluation rate, praise rate and reply rate.
These scores are calculated based on data from the past 30 days, so they will change over time. By looking at these scores, you can know what aspects the store has done well and what points need to be improved.
Methods to improve the level of Lazada stores:
If you want to improve the level of your store, you need to improve the scores in all aspects. Specifically, you can use the following methods:
1. Increase sales and order volume
This is the most direct and effective way to improve the level of your store. You can improve the attractiveness and conversion rate of products by optimizing product titles, descriptions, pictures, prices and other elements. You can also increase the exposure and sales opportunities of products by participating in various activities and promotions on the Lazada platform.
2. Reduce the return rate, cancellation rate and dispute rate
These indicators reflect the quality of goods and service level. Strictly control the quality of goods, update inventory and logistics information in a timely manner, actively respond to buyers’ inquiries and complaints, and try to reach a friendly solution with buyers.
3. Improve the evaluation rate and praise rate
It is necessary to increase the added value of goods, such as providing gifts, coupons, packaging gift boxes, etc. It is also necessary to improve the humanization of services, such as sending thank-you letters, asking for feedback, and providing after-sales support. In addition, you can also actively invite buyers to make evaluations and respond to each evaluation.
4. Improve the response rate
This indicator reflects the response speed and attitude to buyers’ inquiries and complaints. You need to pay attention to the voice of each buyer and give a professional and polite response as soon as possible.
The above is how to check the store level and improve the store level in Lazada. Merchants should have a comprehensive understanding of this so that they can know their own capabilities and strengths and operate better.