The way to success for Amazon sellers: a comprehensive analysis from anti-correlation to product selection strategies

1. Detailed explanation of Amazon’s anti-correlation strategy

The issue of account association on the Amazon platform is a headache for many sellers. Once it is determined to be associated, the account may be banned. The following are several effective measures to prevent account association:

1. Prevent association when registering a new account

   • Avoid registering new accounts in network environments where accounts have been banned.
   • Do not register a new account on a hardware device that has had your account closed.
   • Do not use banned information to register new accounts.
   • The same set of company information can register accounts on different sites, but you can only have one account on the same site.

2. Prevent association in operating account operations

   • Do not operate multiple accounts on the same computer.
   • Do not operate multiple accounts in the same network cable IP environment.
   • When using a virtual server network, it is recommended to operate on two computers.
   • Use a 4G wireless network card or remote software to control the company computer to log in to your account during non-working hours.

3. Anti-correlation in terms of network IP and computer usage

   • Do not mix networks during operation, and do not switch networks midway.
   • Try not to use Wi-Fi networks in public areas.
   • Use your mobile phone as little as possible to log in to your account, especially using mobile phone hotspots.

4. Stagger product lines in different stores

   • Plan the product lines of the two stores, and it is best to stagger the product lines.
   • If the new account wants to sell the products of the old account, do not upload all the products of the old account at the beginning.

2. Amazon’s experience-based product selection-seeking to maximize profits

Experienced product selectors can often judge the hot-selling potential of a product based on their experience:

1. Broaden your horizons in product selection

   • Select products according to the aesthetics of European and American buyers.
   • Target buyers usually focus on casual styles rather than sexy styles.
   • Refer to historical pop culture influences such as pop culture and denim casual style.

2. Increase profits

   • The tops category is recommended because the refund rate for this type of product is relatively low.
   • The choice of fabric and material for special tights is also important.

3. Get more knowledge

   • Browse fashion popular websites and forums and refer to the predictions of fashion forecasters.
   • Follow the latest trends in the fashion industry and what celebrities are wearing.
   • Build partnerships with fashion bloggers.

3. Amazon new product promotion ideas

How to ensure that your product can stand out among many new products:

1. First leg selection and stocking quantity

   • Comprehensively determine the first batch of stock quantities.
   • You can prepare more products in the low price range.
   • For large shipments, the shipping cycle should be taken into consideration, and more stock should be stocked appropriately.

2. Early Reviewer Program

   • The new product support period begins when the goods arrive at the FBA warehouse.
   • Enable the early reviewer program to help accumulate reviews.
   • Pay attention to the quality of comments and avoid negative reviews.

3. Product selection stage

   • The product selection stage accounts for more than 50% of the importance of new product promotion.
   • Avoid choosing categories with high competition.
   • Promote new products based on good product selection.

4. Experience and skills of successful Amazon sellers

Success on the Amazon platform requires a variety of experience and skills:

1. Choose the right product

   • Choose hot-selling, high-profit, low-competition products based on market demand and your own advantages.
   • Pay attention to product quality and after-sales service.

2. Optimize product information and images

   • Optimize product information and images, including titles, descriptions, keywords, etc.
   • Improve user experience and purchase rates.

3. Adopt appropriate sales strategies

   • Attract consumers through price discounts, promotional activities, etc.
   • Flexibly adjust sales strategies and plans.

4. Follow customer reviews and feedback

   • Respond to customer questions and concerns in a timely manner and improve services and products.

5. Leverage Amazon’s tools and resources

   • Optimize your sales strategy with sales reporting and analysis tools.
   • Utilize training and support resources to improve operational capabilities.

6. Maintain good account status and standing

   • Comply with platform regulations and maintain good transaction records.
   • Focus on account security and protection.

5. Sharing experience of product selection by major Amazon sellers

Cross-border e-commerce competition is fierce, product selection is key:

1. Market, product and competition analysis

   • Search for keywords to view the quantity of the same style.
   • View sales details and major category rankings of products in the same category.

2. Choose lower priced items

   • Low prices have a competitive advantage, but they also mean low profits.
   • Think reversely and choose products with higher unit price per customer.

3. Choose smaller products

   • Reduce logistics and warehousing costs.
   • Avoid the risks of seasonal and cyclical products.

Product selection is an important part of foreign trade and needs to be considered comprehensively based on the merchant’s resources and strength.