Essential Guide for Amazon Sellers: Optimizing Claim Code, Customize Messaging and Product Information Settings

When conducting promotional activities on the Amazon platform, the setting of the “Claim Code” column is crucial. First, the checkbox after “Claim Code” needs to be checked, which means that customers must enter the discount code at checkout to enjoy the promotional offer. In addition, the “One redemption per customer” option means that a buyer can only use the discount code once. When checked, it means that each buyer can only purchase one promotional product.

For “Claim Code”, sellers can choose to set it themselves or randomly generate it. This is a discount code that customers need to enter when making a purchase. In addition, “Claim Code Combinability” is used to distinguish the priority, exclusivity, etc. of promotions. When multiple different promotions are carried out at the same time, promotion combinations are specified by creating different discount codes. Specifically, discount codes are divided into three types: priority discount codes (“Preferential”), unrestricted discount codes (“Unrestricted”) and exclusive discount codes (“Exclusive”). Buyers can only use one priority discount code in the same order, and can use it at the same time as the unlimited discount code; the unlimited discount code allows the buyer to use multiple discount codes in one order at the same time; the exclusive type Discount codes are not allowed to be used together with other types of discount codes and are usually used to avoid errors during promotions.

In addition to the settings of Claim Code, the Customize Messaging column is mainly used to create and customize required or optional information types, including terms and conditions, priority of promotions, and promotional content displayed on the product details page or checkout page. . In particular, if the seller is conducting targeted promotions, such as promotions to quickly improve rankings, the checkbox under this column should not be checked, otherwise the discount code will be publicly displayed on the product details page, which may cause The seller suffered a loss.

In addition, filling in the basic information of the product is equally important. The “Title” part needs to contain product-related elements, such as brand, product description, series or model, material, color, size, etc., and cannot exceed 200 characters. The manufacturer’s name or brand name must be filled in the “Manufacturer” and “Brand” columns to facilitate buyer search. At the same time, the “Product ID” field requires filling in the UPC code or EAN code to ensure the uniqueness of the product information.

The product description section includes two aspects: “Bullet Point” and “Description”. The former is used to list the main functions and highlights of the product, while the latter requires the use of HTML code to achieve line breaks and bold effects. The right description not only helps increase conversion rates, but also improves user experience.

In summary, it is very important for Amazon sellers to properly set up Claim Code, Customize Messaging and accurately fill in product information. These operations can not only help sellers better manage promotional activities, but also improve product exposure and user satisfaction. Spend.