Amazon store opening and product strategy: A complete guide to obtaining reviews, charging details and market selection
In an increasingly competitive e-commerce environment, Amazon, as the world’s largest online retail platform, has posed many challenges and opportunities for sellers’ business strategies. This article will integrate and analyze key content such as opening a store on the Amazon platform, obtaining reviews, charging structure, and product strategy to help sellers optimize their operations on Amazon.
Product review acquisition strategy
Reviews are crucial to increasing product visibility and conversion rates. Here are a few effective strategies for obtaining compliant and authentic product reviews:
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Free gifts
Attaching small gifts can enhance the user experience and encourage customers to leave reviews. These freebies can be electronic content, such as a free e-book, or physical gifts, such as a accompanying recipe book. -
Use product inserts
Putting inserts into packages that prompt users to provide feedback is a common tactic. Inserts need to provide valid contact information and product information, and should avoid any promotional offer content to comply with Amazon’s Terms of Service. -
Notes
Avoid suggesting that users leave a review with a specific star rating, and make sure the insert is clear and follows the rules. Through these compliance strategies, sellers can increase their success in obtaining useful reviews.
Structure of store opening expenses
Before you start selling on Amazon, it’s important to understand the fees involved. The following are the main cost components:
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Registration Fee
Registering on Amazon is free, whether you are an individual seller or a commercial seller. -
Sales expenses
Includes transaction fees and commission fees. Transaction fees are usually less than 10%, while commission fees are usually less than 15%, and the specific amounts vary depending on the product category. -
Other fees
Sellers may need to pay shipping fees, FBA (Fulfillment by Amazon) fees and advertising fees, and professional sellers also need to pay a monthly service fee of $39.99.
Product category selection
Choosing the right product category is an important factor in increasing exposure and sales. The following points should be considered:
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Understand the main product categories
Including electronic products, household products, sports and outdoor products, etc. Understanding the characteristics of product categories can help sellers find the right sales direction. -
Focus on competition and sales data
By analyzing your competitors’ performance, choose categories with lower competition to get better sales opportunities. -
Comply with Amazon Rules
Ensure that the selected categories comply with Amazon’s relevant regulations to help with compliant sales.
Product pricing strategy
During the product growth period, flexible pricing strategies are key. It is recommended to experiment with small price increases to observe sales changes. During this process, sellers need to adjust pricing strategies in a timely manner to avoid a decline in sales, and gradually increase prices after sales stabilize.
Shipping strategy for bulky products
Due to the high delivery and warehousing costs of large-ticket products on Amazon, sellers need to adjust their logistics and delivery methods and consider using FBA or self-delivery models to reduce costs and ensure account performance.
Business philosophy of emphasizing products over advertising
Amazon emphasizes the core value of products and reduces excessive advertising to optimize consumers’ shopping experience. When selecting products, sellers need to pay attention to product quality and competitiveness, and use institutional methods to achieve successful sales on the platform.
The above information explains the important details of opening a store and product strategy on the Amazon platform, hoping to provide useful guidance for existing and potential sellers to achieve better sales performance and operating results.