Complete Guide to Amazon Store Operation: From Registration to Shipping Template Settings

In the field of cross-border e-commerce, Amazon is undoubtedly the preferred platform for many sellers. This article integrates relevant content on registering an Amazon store, solving credit card payment problems, modifying Amazon Listing language, dealing with video review, and setting up shipping templates. It aims to provide sellers with a comprehensive operating guide.

Registering an Amazon store and fees

Before embarking on the journey of cross-border e-commerce, registering an Amazon store is one of the first tasks. First, sellers need to register for a business license. Although some financial companies provide free registration services, the representative account fee is about 2,000 yuan per year. With various seals and miscellaneous fees, it may cost about 3,000 yuan to register a company. After registration is completed, do not ignore tax issues, as business license anomalies may lead to the closure of the Amazon store.

Set up an Amazon store and seller plan

After obtaining a business license, sellers can register an Amazon store. It is recommended that novice sellers start from the North American site. The United States, Mexico and Canada share FBA warehouses. Therefore, when registering the US site, you should also open the other two sites at the same time. During the registration process, sellers need to choose the Professional Seller Plan and pay Amazon a monthly store rent of US$39.9.

Solve Amazon credit card payment issues

The bound credit card is used to pay monthly rent, advertising fees and other expenses. If you receive an email stating that the deduction failed, and you find that “the payment method is invalid” after entering the backend, possible reasons include incorrect credit card information, bank restrictions, or Amazon system problems. At this time, the seller should check and update the credit card information, confirm whether the credit card can be charged normally, and resolve possible restrictions.

Modify Amazon Listing language

When creating or editing a Listing, the wrong language may be selected. Sellers should log in to the Amazon Seller Center, enter the Listing management page, and check the language settings of each Listing. If you find that the language setting is wrong, click to edit the corresponding Listing and select the correct target language. In addition, sellers can also use the tools provided by Amazon to edit the language settings of multiple products in batches.

Coping with Amazon store video review

Video marketing is becoming more and more important in product promotion, but Amazon’s review of uploaded videos has also become more stringent. When a video triggers review, sellers should check whether the video content complies with Amazon standards and modify or delete the illegal content in a timely manner. At the same time, contact the Amazon customer service team and provide the required evidence and information to speed up the review process.

Set Amazon shipping template

Freight rate template settings are crucial to improving sales efficiency and customer satisfaction. Sellers should enter the “Shipping Templates” page in Amazon Seller Center, create a new template, and select the appropriate shipping template type. When setting the freight calculation method and area, you should choose the appropriate calculation method and set the corresponding price based on the actual situation of the product.

Through the above steps, sellers can successfully complete the registration and operation of Amazon stores, solve payment problems, modify the listing language, respond to video review, and set reasonable shipping templates. We hope this guide will help sellers succeed on the Amazon platform.