Amazon Platform Product Selection Guide: Detailed Explanation of Red Ocean and Blue Ocean Markets

In the Amazon e-commerce marketplace, choosing the right products is one of the biggest challenges sellers face. This article will integrate multiple perspectives to explore the red ocean categories and blue ocean categories on the Amazon platform, helping sellers better understand market dynamics and formulate effective product selection strategies.

1. Amazon’s most challenging category

• 3C electronics and small home appliances: These products, such as rice cookers, vacuum cleaners, etc., have experienced a surge in demand during the epidemic, but they also face high operating costs and fierce market competition.
• Beauty and Personal Care: Although the demand is high, the entry barrier for new sellers is high due to the need to pass FDA certification.
• Clothing and Footwear: Size differences and high return rates require sellers to prepare sufficient SKUs, increasing inventory pressure. In addition, fashion trends change rapidly, making operations more difficult.
• Toy Category: Although the toy market has huge potential, the risk of infringement is high and the operational risk is relatively high.

2. Emerging blue ocean categories

The blue ocean market in the past has become a red ocean

• Toy Category: Competition is fierce and it is difficult for new sellers to enter.
• Pet Products: The top sellers occupy the majority of the market share.
• Home Kitchen: The market is highly saturated and competition is fierce.
• Beauty Category: The concentration of top sellers is high, and the entry barrier for new sellers is high.

New Blue Ocean: The Rise of Accessories Categories

• RV Step Mat: The market competition is low and it is expected to become a new hot product.
• Plumbing Tools: High demand and low competition, huge potential.

3. Product selection strategy

Market research

Understand current popular products and market trends and find potential unsaturated markets.

Product differentiation

Ensure the product has unique functionality, design or quality that provides a distinctive user experience.

Scale and growth potential

Choose a market that is large enough and has growth potential.

Feasibility analysis

Evaluate the feasibility of product production and supply chain to ensure that resources and capabilities match market demand.

Testing and iteration

Conduct small-scale testing and adjust the product based on market feedback.

4. Second-level selection method for hot-selling categories on the site

The first stage: determine the direction of product selection

Learn about the current best-selling products by checking the category hot-selling list.

The second stage: competitive product analysis

In-depth analysis of hot-selling products in sub-categories and identifying competitors.

5. Clothing Category Selection Guide

• Product Weight: Choose lighter weight products to reduce costs.
• Market Capacity: Select products with larger market capacity.
• Profit margin: Ensure that the product has a certain profit margin.
• Sensitive Products: Avoid sensitive or dangerous products.
• Seasonal Products: Avoid highly seasonal products unless you have the ability to do so.
• Avoid infringement: Make sure the product does not involve infringement issues.

6. Office supplies category selection

• School supplies: Such as tables, chairs, teaching supplies, etc.
• Office necessities: such as office furniture, communication equipment, etc.
• Desktop organization supplies: such as folders, storage boxes, etc.
• Logistics supplies: such as labeling machines, packaging materials, etc.

7. Kitchen category selection

• Product Theme: Choose a competitive product theme.
• Market demand: Meet the needs of target customers.
• Environmental considerations: Choose environmentally friendly materials and energy-saving products.

To sum up, choosing the right categories and products is crucial for Amazon sellers. Through research on market trends, competitive product analysis, and in-depth understanding of specific categories, sellers can better grasp market opportunities and achieve business growth.

Through the above strategies, sellers can not only stand out in the fierce market competition, but also continue to provide consumers with high-quality products and services, thereby establishing a solid business foundation.