A detailed explanation of Amazon’s “In-Stock Head Start” and SB advertising

A comprehensive understanding of Amazon’s “In-Stock Head Start” in one article

Introduction to In-Stock Head Start

With Amazon’s In-Stock Head Start feature, customers can find and purchase your temporarily out-of-stock items while your shipments are still on the way to your fulfillment center.

How it works

If you ship out-of-stock inventory to a fulfillment center, the inventory will be eligible for the In-Stock Head Start program. Amazon uses information from incoming shipments to estimate when items will be in stock.

Advantages

Sellers participating in the In-Stock Head Start program receive several potential benefits:

• Exposure: Products on their way to Amazon fulfillment centers will appear in search results, increasing views of product detail pages.
• Sales: Buyers can increase sales by purchasing temporarily out-of-stock items in advance.
• Inventory Efficiency: Accepting orders while items are in transit can shorten the time between shipping and sale.

Query inventory differences

Sellers can view the quantity of goods provided through “In-Stock Head Start” and the quantity reserved for future supply through the [Manage Inventory] page of the seller platform.

FAQ

• Delivery Guarantee: If a buyer places an order for an out-of-stock item, Amazon will arrange delivery based on the estimated in-stock date. If there is a shipping delay, the in-stock date will be adjusted.
• Replenishment Cycle: While In-Stock Head Start can help alleviate out-of-stock issues, it is not a replacement for a regular inventory replenishment schedule.
• Product display: Before the product arrives at the fulfillment center, Amazon may decide whether to display out-of-stock ASINs based on the actual situation to protect the buyer experience.

Pause and restart

Sellers can pause or reactivate “In-Stock Head Start” through the plan page, but they will need to wait 72 hours for the new settings to take effect.

This article will teach you about Amazon SB advertising

SB Advertising Overview

Sponsored Brands (SB advertising) is an effective tool used by Amazon sellers to promote their brands and build their brand image. By displaying brand logo, information and products, SB advertising helps sellers attract potential customers.

Activation suggestions

If you encounter one of the following situations, it is recommended to enable SB advertising:

• Product promotion encountered bottlenecks and CPC gradually increased.
• The advantage in the competition is not strong, and consumers finally choose competing products.
• The brand already has a certain degree of popularity, and the keywords are frequently searched.
• A brand flagship store has been built and the brand image has begun to be established.

Necessary steps to build a brand

• Join the Amazon Brand Registry and become a brand owner.
• Improve the content quality of Listing and A+ pages.
• Develop brand strategies and enhance brand awareness.

The above information is compiled from Amazon and is designed to help sellers better understand and apply Amazon’s “In-Stock Head Start” and SB advertising functions.