A detailed explanation of Amazon’s global best-selling categories and product selection strategies

Over the past year, global sales of office supplies have grown rapidly. Even against the backdrop of a weakening global economy, sales of office supplies in the United States and Europe have still achieved growth dozens of times that of local GDP. Office supplies have maintained double-digit growth for three consecutive years on Amazon Business’s seven major sites (the United States, the United Kingdom, France, Germany, Italy, Spain, and Japan). It is a category with an astonishing growth rate. As one of the important enterprise-related categories, the number of corporate and institutional customers of office supplies ranks first among Amazon’s 36 major categories. In order to facilitate transactions between buyers and sellers, each major Amazon Business site has set up exclusive purchase pages for office supplies categories.

Hot-selling categories of office supplies and product selection tips

There are many products in the office supplies category, which can be divided into nine sub-categories: printing products and consumables, paper products, teaching aids and stationery, office electronics, writing tools, logistics related, daily necessities, office storage, and office furniture.

1. Office culture and education

Recommended index: ★★★★★
Best-selling on four Amazon sites in the United States, Germany, the United Kingdom and France. The start-to-work season from January to the end of February and the back-to-school season from July to August are the peak sales seasons for this type of products, and they are favored by K-12 basic education institutions and non-profit organizations.

2. Document management and desktop organization

Recommended index: ★★★★
Best-selling on five Amazon sites in the United States, Germany, the United Kingdom, Italy and Japan. The first, third, and fourth quarters of each year are the peak sales seasons for such products, and K-12 basic education institutions and commercial service companies love to pay for them.

3. Office furniture

Recommended index: ★★★★
Best-selling on five Amazon sites in the United States, Germany, the United Kingdom, France and Japan. Sales are stable throughout the year, and buyers are mainly K-12 basic education institutions and commercial service companies. Office furniture products have high unit prices and large sales volume at various sites.

Exclusive hot-selling categories on 7 major sites

United States

• Office electronics: printers, shredders, scanners, projectors, conference phones, etc.
• Writing Tools: Color Marker Set, Highlighter Set, Sketching Tool Set, Whiteboard Markers, etc.
• Teaching aids and stationery: laminating machines, soft boards, classroom storage bags, etc.
• Office furniture: office chairs, desks, filing cabinets, storage cabinets, audio-visual equipment carts, etc.
• Logistics related: Logistics label printing paper, bubble shipping bags, sealing tape, label printer, barcode scanner, etc.

Europe

• Compatible cartridges
• Compatible with label strips
• High temperature mounting machine
• Visitor log
• Access card holder
• Shredder

Japan

• Business Card Holder
• Post-It Notes
• Label stickers (for printers)
• Seal
• Desktop Panel
• Display stand
• Can scan mouse
• Electronic Notebook

Compliance requirements

Some categories of office supplies are restricted by local laws and regulations on the Amazon site, and must meet local laws and regulations before they can be sold. For example, selling composite wood (plywood or particle board, MDF) products on Amazon in the United States must comply with EPA formaldehyde emission standards and labeling requirements. Selling such products in European sites requires a “CE” mark.

Featured items

• Spot Buy (online bidding)
  Amazon Business’s Spot Buy project allows corporate buyers to provide specific product procurement needs, and sellers can participate after communicating the corresponding needs through their account managers, effectively moving the offline B2B procurement method online.
• RFQ (online request for quotation) and Spot Buy (online bidding)
  These two functions can allow sellers to quickly improve their brand reputation.
• Amazon Wholesale Mall
  On Amazon’s US site, office supplies products are very popular in the wholesale mall.

Christmas hot products

• Christmas Card
• Christmas Stockings
• Santa Hat
• Christmas tree
• Christmas windows and Christmas rings

Christmas marketing suggestions

• Website’s “Holiday Decoration”
• Holiday Promotional Discounts
• Make a gift box
• Email Sales
• Sales around Christmas

Hot-selling home products

• Furniture products
• Home decoration products
• Home appliances
• Sofa
• Curtains
• Mattress
• Wallpaper

Travel related products

• Suitcase
• Camping equipment
• Mountain equipment
• Power bank

Sporting Goods

• Cycling
• Jogging
• Ball games
• Skipping rope
• Yoga related products
• Fitness equipment

Clothing

• Formal event attire
• Fitness related party clothing
• Women’s clothing
• Shaping clothing

Auto parts professional

• The auto parts market in North America is huge
• Sellers need to be highly professional and have abundant inventory

Conclusion

Whether it is office supplies or other hot-selling categories, sellers need to have an in-depth understanding of the characteristics and regulatory requirements of the target market, combine special projects and marketing strategies, and select appropriate products for sale to win the trust and loyalty of consumers. .