A review of Amazon product selection strategies in May and August 2023

As the seasons change, Amazon sellers need to continuously optimize their product selection to adapt to market demand and consumer behavior. In May and August 2023, product selection strategies during these two periods are particularly critical. This article will summarize the popular product categories and product selection suggestions in May and August to help sellers develop effective sales plans.

Product selection suggestions for May

May is the beginning of summer. Sellers should pay attention to the following popular product categories:

1. Summer beach supplies
   Summer is just around the corner and people start planning vacations and trips. Related products such as slippers, swimsuits, waterproof mobile phone bags and sun protection hats will become hot-sellers. In addition, swimsuits are updated very quickly, and sellers who carefully explore differentiated features will stand out from the competition.

2. Wedding related products
   Due to the impact of the epidemic, many weddings have been postponed. As the epidemic eases, May has become the peak period for wedding revival. Sellers should do more research and consider wedding supplies that adapt to the regional culture for uniqueness and characteristics.

3. Outdoor products and decorations
   Affected by the epidemic, people have reduced their outdoor activities in the past three years. Now that spring is blooming, the demand for outdoor activities has increased. Popular outdoor products include tents, outdoor clothing and mountaineering equipment, and decorative items such as solar lights, outdoor carpets and mosquito repellent lamps will also be favored by consumers.

Product selection strategy for August

As August enters, sellers need to pay attention to the upcoming quarterly changes and changes in consumer demand. The recommended product selection directions are as follows:

1. Personal care products
   August is the period when the hot summer gradually transitions into autumn, and the demand for sunscreen and other personal care products continues to grow. Sellers can select products based on this trend to meet consumer needs.

2. Outdoor activity supplies
   During the summer vacation for students, the demand for swimming, traveling and various outdoor activities increases. Sellers can consider swimming equipment and equipment needed for mountaineering and cycling to cater to market demand.

3. Small electrical appliances for summer cooling
   In the face of the scorching heat, demand for small cooling appliances such as rechargeable fans and ice makers will also increase significantly in August. Sellers can consider product selection strategies in this regard.

4. Office/entertainment electronics
   With the arrival of the holidays, students’ demand for mobile phone video streaming and camera accessories increases. Products such as office chairs, cameras, headphones, etc. will see growing demand.

In product selection strategies, sellers also need to always pay attention to the impact of social hot spots and current news, and conduct market research to ensure product relevance and market responsiveness. In addition, be sure not to purchase counterfeit and shoddy products to protect your brand reputation and platform compliance.