Amazon Cross-Border Operations: Comprehensive career exploration where details determine success or failure

Amazon cross-border operations are not only an online sales activity, but also an important branch of the sales field. For practitioners, improvements in performance and sales are important criteria for measuring their excellence. The job content of this position is extensive and covers many aspects such as customer service, art design, after-sales service, product selection and marketing.

Position characteristics

High degree of freedom

Amazon’s cross-border operators enjoy a high degree of freedom and can participate in or even dominate all aspects of the entire cross-border supply chain. This flexibility allows operators to build a personalized sales system based on their actual situation.

Low hard threshold

Compared with programmers who need to master programming languages ​​such as Java and JavaScript, or product operators who need to have strong data analysis capabilities, the entry threshold for cross-border operations is relatively low. Generally speaking, practitioners only need to have language proficiency equivalent to CET-4 in college to be competent.

Salary structure

Although the starting salary of operational positions is low, in first- and second-tier cities, the monthly salary of fresh graduates after becoming regular workers is usually between 4,000 and 6,000 yuan, but the salary ceiling in this industry is very high. Many practitioners are able to achieve significant increases in compensation in a short period of time.

Technical Sales

Compared with other traditional sales positions, Amazon’s cross-border operations focus more on the application of technical capabilities. Operators who are familiar with programming languages ​​​​(such as Python) for data capture, or who can use tools such as SPSS and R language for data analysis, can often show greater development potential in their careers.

Less pressure

As a member of a retail position, Amazon cross-border operators do not need to have direct contact with customers. Instead, they are mainly responsible for predicting market demand, selecting appropriate products, and working hard to make them a hit. Once successful, it can bring continuous and stable orders and income, thereby alleviating the anxiety caused by worrying about losing customers.

Specific work content

While working in the company, the daily work of Amazon cross-border operators usually includes responding to customer emails in a timely manner, handling negative reviews and complaints, analyzing traffic data and advertising costs, etc. In addition, they also need to spend time on selecting products, putting them on shelves, editing keywords, etc. They also need to pay attention to the inventory and order status of self-delivery and FBA (shipped by Amazon).

If you choose to start your own business, you will need to face more complex challenges, such as logistics arrangements, warehouse management, supply chain coordination, store opening, brand registration and a series of other matters.

Key elements for success

The key to success in Amazon’s cross-border e-commerce field lies in the ability to keenly capture details and have the corresponding execution, summary and perseverance. Even if some attempts fail to yield immediate results, don’t give up easily. It is these qualities that constitute the essential qualities of an excellent cross-border operator.

It is worth noting that even people with non-e-commerce professional background can also find their own stage in this industry. In fact, sometimes starting from a “layman’s” perspective can inspire unique creativity and bring unexpected results to operational work.