How to optimize Amazon advertising and avoid the impact of frequently closing ads

In the highly competitive domestic e-commerce industry, if sellers want to stand out on cross-border e-commerce platforms such as Amazon, advertising has become an indispensable promotion strategy. Understanding the relevant knowledge of advertising, especially why ads should not be turned off frequently, is of great significance to sellers’ store operations.

The importance of advertising and the impact of frequent closing

After sellers open a store on Amazon, advertising is an effective way to increase product exposure. Advertising on the Amazon platform operates in the form of PPC (pay-per-click), and sellers only pay when users click on the advertisement. This mechanism allows products to gain free exposure. If sellers turn off ads frequently, traffic will drop dramatically, resulting in a significant reduction in sales. Especially for sellers who lack other traffic sources, turning off advertising will directly affect the weight and ranking of products, trigger Amazon’s advertising algorithm mechanism, and thus reduce the overall performance of the store.

Advertising strategy

Lower ad bids

To manage your advertising budget more effectively, sellers may consider lowering their ad bids. For example, adjust the original bid of $2 to $0.50 or less. While lowering prices may impact ad exposure, this adjustment can effectively control ad spend while still maintaining the possibility of high exposure.

Choose appropriate products for promotion

When placing on-site advertising, sellers should first consider product selection. It is best to choose newly added products for promotion, because the uniqueness of these products in the platform can effectively attract users. In addition, sellers should optimize product details pages before placing ads to increase users’ purchase intention. The most important thing is that the product details page needs to support the shopping cart function to ensure the realization of advertising effects.

Combination of automatic and manual advertising

Sellers should be aware that there are two types of advertising on Amazon: automatic advertising and manual advertising. Automatic advertising uses keywords automatically selected by the platform based on product information and search trends, and is suitable for initial advertising placement. Manual advertising allows sellers to flexibly select keywords and set bids, which can better promote keyword rankings. In order to obtain higher exposure and traffic, sellers should use both ad types at the same time and pay attention to the performance of automatic ads and the trend changes during the placement process.

Conclusion

By optimizing advertising strategies and rationally managing advertising budgets, sellers can not only maintain product exposure and sales, but also improve the overall performance of the store. We hope that the above information will be helpful to sellers in their business activities on Amazon and help them succeed in the competition.