Detailed explanation of Amazon seller backend: comprehensive explanation of homepage and account settings

For new sellers on Amazon, it is important to be familiar with the various functions of Seller Center. This article aims to help sellers better understand and utilize the Amazon Seller Backend, including the main functional areas of the homepage and specific operations for account settings.

1. Interpretation of the seller’s backend homepage

Login and Home Page Overview

You need to enter your seller account and password to log in to Amazon Seller Center. After logging in, the seller will enter the backend homepage, which contains multiple key functional areas to facilitate sellers to quickly obtain important information and perform necessary operations.

Ribbon area analysis

Serial number ①: search box, message and help

• Search box: Used to query Amazon’s official rules and answers.
• Messages: Record email exchanges between sellers and customers.
• Help: A collection of answers to frequently asked questions or reference content provided by the platform.
• Setting: Used to enter the background settings page.

Serial number ②: Amazon service mark and performance notification

• Amazon Services Seller Central: Click this icon to return to the home page.
• Performance notifications: Display notifications related to account status, such as holiday policy updates, infringement warnings, account indicator abnormalities, etc.

Serial number ③: Recent payments and account balance

• Recent Payment: Displays information about the previous transfer cycle.
• Balance: Displays the cumulative amount in the current transfer cycle.

Serial number ④: Case management

• Manage Your Case Log: Record email exchanges between sellers and customer service.

Serial number ⑤: Sales overview

• Sales Summary: Provides product sales data over a past period of time.

Serial number ⑥: order processing status

• Seller Fulfilled: Displays order details that are fulfilled by the seller.
• Pending: Pending orders do not need to be processed immediately.
• Fulfilled By Amazon: Displays the number of orders fulfilled by Amazon.

Serial number ⑦: Sales coach

• Selling Coach: Provide sales suggestions, such as price adjustment suggestions.

Serial number ⑧: Seller rating and account health

• Seller Rating: Reflects the store rating.
• Account Health: Displays account health.
• Customer Feedback: Collect customer feedback from the past year.

Serial No. 9: Dispute Management

• Claims: Involves the handling of disputes on the platform.

Serial number ⑩: buyer news

• Buyer Messages: Please respond within 24 hours.

Serial number?: Promotional information

• Promotion: Displays the seller’s current promotions.

2. Account background setting guide

Set entrance

The “Settings” link in the upper right corner of the home page provides access to various account configurations. Hovering your mouse over it will bring up a drop-down menu listing various settings options.

Main settings

Serial number ①: order status

• Listing Status: Displays the listing or removal status of the product.

Serial number ②: Service selection

• Your Services: Define the seller’s service type, such as whether to participate in FBA, advertising activities, etc.

Serial number ③: Financial settings

• Deposit Methods: Configure payment methods and support bank account transfers.
• Charge Methods: Set up credit card information to pay for the platform.

Serial number ④: Basic company information

• Business Information: Includes company address, name and other details.

Serial number ⑤: Logistics and return policy

• Shipping and Returns Information: Set up shipping and returns processes.

Serial number ⑥: Tax configuration

• Tax Information: Applies to tax registration in specific regions.

Serial number ⑦: Frequently Asked Questions

• FAQ: Provides help with day-to-day operational challenges.

Serial number ⑧: Related links

• Related Links: Points to more account operation instructions.

Through the above detailed introduction to the Amazon seller backend homepage and its account setting functions, I hope it can help sellers manage and optimize their business performance on Amazon more efficiently.