Detailed explanation and setup guide for Amazon Money Off promotion

What is Money Off?

Money Off is a common promotion method on the Amazon platform. It attracts consumers to purchase by setting up a “X minus X” form, thereby increasing sales and product exposure.

Applicable scenarios for Money Off

Money Off is mainly applicable to the following two situations:

• New product launch: quickly accumulate user base and reviews through Money Off promotions.
• Create hot-sellers or “explosive models”: Use promotional activities to increase the attractiveness of products, increase sales, and thereby improve product rankings and exposure.

It is worth noting that only sellers with a golden shopping cart (Buy Box) are eligible to set up such promotions.

How to set up Money Off promotion

Scheduling

When setting up a Money Off promotion, you first need to determine the start and end time of the promotion. It should be noted that the promotion will not officially take effect within 4 hours after it is created, and the time here refers to US time.

• Start Date: start time
• End Date: end time
• Internal Description: Promotion identification name, used to distinguish different promotions internally
• Tracking ID: Promotional tracking code, only used internally by the seller and not shown to buyers

Additional Options

In the “Additional Options” section, sellers can further customize their promotions.

• Claim Code: Promotional discount code. If this option is checked, customers will need to enter a discount code during checkout to enjoy the discount.
  • “One redemption per customer”: Each customer can only use the coupon code once
  • “Claim Code”: You can enter it yourself or generate it by the system
  • “Claim Code Combinability”: Coupon code type, there are three options – “Preferential” (priority use type), “Unrestricted” (unrestricted type) and “Exclusive” (exclusive type). For beginners, it is recommended to choose “Exclusive”, that is, you can no longer participate in other promotions after using this discount code
• Customize messaging: Sellers can customize messaging here, including but not limited to:
  • “Checkout display text”: text displayed during checkout
  • “Short display text”: short display text, information that appears on the search results page
  • “Purchased items display text”: Display text for items to be purchased
  • “Detail page display text”: Display text on the product details page. If checked, only specific customers can see the promotion information; otherwise, everyone who visits the store can enjoy the discount, which is suitable for use when clearing inventory
  • The two options for “Detail page display text” include: “Standard text” and “Customized text”
  • “Display precedence”: Promotion priority setting, the smaller the value, the more priority the promotion takes effect, especially when there are multiple simultaneous promotions