Amazon Prime Shopping Cart Details: How to Obtain and Influencing Factors

What is the Amazon Prime Shopping Cart?

The Amazon Buy Box, located at the top right of the product detail page, is the most convenient shopping location for buyers when shopping. Just click “Add to Cart” and the page will automatically jump to the store with the golden shopping cart. According to statistics, 82% of Amazon transactions are completed through the gold shopping cart. Therefore, having a golden shopping cart not only means huge traffic, but also significantly increases the number of orders.

The importance of the golden shopping cart

The Amazon Prime Shopping Cart is favored by sellers because it can greatly increase product exposure and sales. Sellers with golden shopping carts have a much higher probability of selling products than ordinary sellers. In addition, Amazon will not fix the golden shopping cart to a certain seller, but will share it with many sellers to increase overall competitiveness and improve buyer experience.

How to get Amazon Prime Shopping Cart?

Conditions that must be met

• Professional Seller: Only by registering as a professional seller can you have a chance to obtain a golden shopping cart.
• Sales record: You need to have 2-6 months of sales records on Amazon, and have a good seller level, delivery rating and order defect rate of less than 1%.
• New product sales: Products must be new and cannot be used or refurbished.
• Adequate inventory: The product must have enough inventory to meet demand.

Influencing factors

• Shipping method: Using FBA can help increase the chance of getting a golden shopping cart because it ensures shipping efficiency and customer satisfaction.
• Product price: Price is an important factor affecting the golden shopping cart and must be competitive.
• Account performance: Amazon will comprehensively evaluate the seller’s delivery method, shipping speed, order defect rate, buyer ratings and other factors.
• Number of historical orders: The number of historical orders is also one of the factors to consider because it reflects the seller’s sales performance.

Practical suggestions

• Make full use of FBA: FBA not only helps improve the security and reliability of your account, but also ensures shipping efficiency and increases product exposure and transaction rates.
• Customer communication: Respond quickly to customer emails, deliver goods in a timely manner, and establish good customer relationships.
• Controlling the order defect rate: Including negative review rate, A-to-Z claim rate, chargeback rate, etc., it is necessary to start from both product quality and service aspects.

The reason why the gold shopping cart suddenly disappeared

• Being followed for a long time: Amazon will allocate shopping carts based on the product performance of all sellers.
• Insufficient listing weight: The newly created listing may not have a shopping cart due to insufficient weight.
• Unreasonable price war: Excessively high prices may cause Amazon to cancel the prime shopping cart.

The above is a detailed introduction to the Amazon Gold Shopping Cart. I hope it can help sellers better understand and use this function.