Exploring the Ozon platform: Detailed explanation of commission policy and guide to shipping order processing
With the rapid development of the e-commerce industry, the Ozon platform has become the focus of many merchants with its extensive user base and efficient sales environment. This article aims to provide comprehensive guidance for sellers who are new to the Ozon platform, covering commission policies, fee systems, and shipping and order processing processes.
Commission policy analysis
It is free for sellers to join the Ozon platform, which provides start-ups with low-threshold entrepreneurial opportunities. Nevertheless, if you settle through an agent, you will need to pay a fee of about 5,000 yuan. It is worth noting that the platform will charge commissions ranging from 2% to 13% depending on different product categories. Therefore, sellers need to take this into consideration when pricing.
In addition, regarding the VAT value-added tax issue, when the product weight does not exceed 31 kilograms and the price is less than 200 euros, no VAT value-added tax is required; otherwise, 15% is required, which is borne by the consumer. In addition to the fees mentioned above, Ozon does not charge any other additional fees. However, the seller still needs to be responsible for the expenses of first-leg logistics and overseas warehousing.
In order to help sellers better control costs and profits, Ozon has launched a commission calculator tool that can easily calculate the cost and expected profits of goods by entering relevant data.
View and analyze the ranking of hot-selling products
To successfully sell on Ozon, it is important to know how to view product rankings and analyze hot-selling items. First, log in to the seller’s backend, enter the “Popular Products” page, select the category of interest, and view various data, such as sales ranking, session data, shopping cart conversion rate, etc. This information helps sellers optimize product selection strategies.
In addition, sellers can also enter keywords to find hot-selling products in specific categories to gain more market insights.
Shipping and order processing methods
When selling on the Ozon platform, it is equally critical to master the correct shipping and order processing processes. Sellers can view the orders to be packed through “Orders from my warehouses” under “Logistics” and complete the packaging operations as required.
Ozon supports two main logistics methods: integrated transportation services and non-integrated transportation services. The former is suitable for large-scale merchants, while the latter is more suitable for small merchants or special products. Either way, you need to provide timely and accurate logistics information and choose reliable delivery services.
Finally, it is important to note that once an order is in the “Awaiting packaging” status for more than the specified period, Ozon will cancel the order.
In short, through an in-depth understanding of the Ozon platform commission policy, hot-selling product analysis, and logistics and delivery processes, sellers can better plan their business expansion plans in the Russian market.