How to successfully enter the Ozon platform: detailed explanation of conditions, processes and advanced analysis tools
With the rapid development of cross-border e-commerce, the Russian market has become the target of many Chinese sellers. As one of the most popular e-commerce platforms in Russia, Ozon not only provides merchants with vast market opportunities, but also ensures the quality and service levels of the platform through a series of detailed entry policies and conditions.
Ozon entry conditions
Basic requirements
- Company registration and qualifications: Merchants must have a legal company business license from Mainland China or Hong Kong, and must provide Chinese and English versions.
- Legal Person ID Card: Provide proof of legal person identity to ensure that the identity of the merchant is true and reliable.
- Business experience: Merchants must have at least 2 years of experience in operating Amazon or AliExpress stores to demonstrate their rich cross-border e-commerce experience.
- Price Competitiveness: Product prices, including logistics costs, need to be competitive with other Russian e-commerce platforms (such as Yandex, Joom, AliExpress Russia).
- Russian customer service: Merchants need to provide Russian customer service to provide more convenient after-sales services and meet the needs of Russian consumers.
Other notes
- SKU limit: Depending on the sales volume, the SKU limit will be adjusted accordingly. When sales reach a certain amount, the SKU limit will increase.
- Logistics Selection: For sellers who issue orders stably, it is recommended to choose a logistics service provider with fast delivery time to enhance the competitiveness of the store.
Setting-in process
Register yourself
- Account registration: Merchants first need to log in to the Ozon Seller Center and register an account.
- Fill in the settlement information: Merchants need to fill in the settlement application form in Russian to ensure that the information is accurate. This link has certain requirements for the merchant’s Russian language ability. If the form is not filled in in a standardized way, it may be ignored.
- Official Approval: After submitting the application, the Ozon official team will review it and generally respond within 2-3 weeks.
Agent settled in
For merchants who want to enter through agents, they need to pay a fee of about 5,000 yuan.
Advanced analysis tools
In order to better target specific customer groups and improve marketing effectiveness, Ozon provides an advanced analysis graph generator.
Function Overview
- Adding and associating filters: Define target customers by adding multiple filters and set logical relationships between these filters. Select “And”, “Or” or “But” Not” to further refine the analysis diagram.
- Subchart settings: Create analysis chart subcharts, that is, establish relationships between different filter groups, providing more flexibility for complex market analysis.
Application examples
- Assuming that the goal is to analyze customers who are interested in the electronic products category, you can set a filter based on user behavior, such as “items from my electronic products category have been added to the shopping cart more than 1 time.” To further refine this segment, you can add a “but not” condition to exclude customers who “purchased my item from the electronics category more than 1 time.”
Conclusion
The Ozon platform provides abundant opportunities for merchants planning to do business in the Russian market. By understanding Ozon’s entry policies and conditions in detail, merchants can better prepare and plan to lay the foundation for success in the Russian market. Properly utilizing the advantages of the Ozon platform will help expand business boundaries and achieve greater market share.
I hope the above content can help you better understand how to enter the Ozon platform and successfully start your cross-border e-commerce journey.