Detailed explanation of Ozon platform FBP model: advantages, costs and precautions

As an emerging logistics solution, the FBP (Fulfillment By Partner) model of the Ozon platform is gradually changing the way cross-border e-commerce operates. This article will introduce in detail the advantages, costs and potential risks of the FBP model on the Ozon platform, and compare and analyze the differences between the FBP model and local stores.

Advantages of OZON FBP mode

1. Improve product conversion rate: The FBP model shortens transportation time, increases product conversion rate, and improves buyers’ shopping experience.
2. Simplified operation process: Sellers only need to prepare the goods in advance and deliver them to Ozon’s designated warehouse, and the rest of the order processing process is handled by warehouse personnel, simplifying the operation process.
3. 7*24-hour order processing: Warehouse personnel process orders around the clock to ensure that orders are shipped in a timely manner.
4. Reduced operating costs: Sellers only need to pay for order packaging and inspection fees, printing and pasting labels, and logistics and transportation fees, which reduces operating costs compared to traditional models.

OZON FBP model cost

1. First-leg fee: The first-leg fee for delivering the goods to Ozon’s designated warehouse is the initial cost that the seller needs to bear.
2. Warehouse inspection fee: After the warehouse receives the goods, the seller needs to pay a certain warehouse inspection fee.
3. Warehouse fees: If the goods stay in the warehouse for more than 60 days, certain storage fees will be incurred.
4. Cost of canceling return order: When canceling a return order, in addition to paying the return shipping fee, you also need to consider the hidden costs of restocking the warehouse.

Potential risks of FBP model

1. High exposure to special markings: Products sold under the FBP model will be marked by the platform, which may increase the risk of product exposure.
2. Limited Applicable People: The FBP model is more suitable for source manufacturers or sellers with strong supply chain systems. For sellers who purchase through third parties, various hidden costs may increase.

FBP model vs. local stores

Compared with local stores, the FBP model has advantages in operating costs and complexity. However, sellers need to comprehensively consider individual circumstances, development plans and operational skills when choosing a model.

FBP Program Overview

The FBP solution is a comprehensive logistics service provided by the Ozon platform to merchants, covering multiple aspects such as the receipt, storage, delivery and return of goods. Merchants can choose to deliver by themselves, use third-party logistics services, or utilize the product delivery services provided by JDL.

FBP warehouse classification and service prices

Based on the actual weight and length of the goods, the FBP warehouse divides the goods into the following three categories:

• Category A: Actual weight ≤ 2.5 kg or length ≤ 40 cm;
• Category B: actual weight 2.5kg to 15kg or length 40cm to 60cm;
• Category C: actual weight 15kg to 25kg or length up to 60cm.

FBP service process and fees

Acceptance service

Content: Includes receipt, inspection and counting of merchandise, and placement on shelves.

Fees: The acceptance price for all categories of goods is 15 yuan/cubic meter, and the minimum charge is 1.5 yuan.

Storage service

Contents: Includes safe storage and inventory of merchandise.

Fees: Billed based on the storage time and turnover rate of the product.

Shipping service

Content: Including order preparation and inspection, label printing and affixing, and transferring shipments to logistics companies.

Fees: Charged based on product category and quantity.

Cancellation and Return Services

Contents: Includes counting returns and returning items to shelves, as well as stocking, inspecting, packaging and shipping items to sellers.

Fees: Charges are based on product category and quantity. The return price for all categories of products is 25 yuan/item.

Conclusion

The FBP sales solution provides merchants on the Ozon platform with an efficient and cost-controllable logistics solution. By having an in-depth understanding of the service content and fee structure of the FBP solution, merchants can better plan logistics strategies, reduce operating costs, and improve order processing efficiency.