Detailed explanation of Ozon platform quality indicators, freight calculation and certificate uploading
As the leading e-commerce platform in Russia, the Ozon platform has rules such as quality indicators, freight calculations and certificate uploads that are crucial to sellers. This article will comprehensively introduce the quality index calculation method, freight calculation rules and certificate upload process on the Ozon platform to help sellers better understand and comply with the platform regulations.
Quality index calculation
1. Product evaluation
The Ozon platform will monitor the quality of services provided by sellers to buyers and issue warnings based on changes in quality indicators. If the quality indicators continue to deteriorate, the platform will block the seller’s product sales. Only products with at least two reviews are considered for product evaluation. The platform uses these reviews to calculate the average evaluation of the product.
In addition, Ozon’s price competitiveness is also part of the evaluation. If the price in Ozon is lower than that in other regions, the price index is calculated as follows:
[ text{price index} = frac{text{Ozon price}}{text{prices of other similar products on other websites}} ]
If Ozon’s price is higher, the price index is calculated as follows:
[ text{price index} = 2 – frac{text{price of the same product in other locations}}{text{Ozon price}} ]
If the index does not exceed 1, it means that the price in Ozon is competitive. If the index is greater than 1, it means the price is higher than the market price. After the price index reaches 1.10 (inclusive), the platform starts to stop selling.
2. Cancel percentage
This metric represents the portion of shipments canceled by sellers in the past 14 days. This issue will only be considered if there are at least 10 items in the Ozon warehouse during the entire sales period. The platform calculation is as follows:
[ text{Quantity of canceled goods} / text{Total quantity of goods in the past 14 days} ]
The maximum value allowed is 2%, then you will receive a warning and the light will turn red.
3. Late delivery
This indicator is the proportion of goods that were not delivered on time due to seller reasons in the past 7 days. Only considered if at least 10 items are received from Ozon’s warehouse throughout the sales period.
On-time delivery indicator
When ozon calculates on-time delivery indicators, all goods should be delivered to buyers within 7 days of tracking (the day is not included). The following are considered delivered:
- Already placed on the shelf at the pick-up point;
- Already placed in the self-service locker;
- The courier has already delivered it;
- With courier delivery – even if the buyer has not received the product yet.
Shipping fee calculation
On e-commerce platforms like Ozon, freight calculations directly affect merchants’ costs and pricing strategies. The freight calculation rules of the Ozon platform are as follows:
- If the total order price exceeds 2500 rubles, delivery fees are waived.
- If the total order price is less than 2500 rubles, the delivery fee will be calculated according to Ozon rates.
Certificate upload
For products that require product quality certificates, the Ozon platform has the right to require sellers to upload corresponding product quality certification documents. Sellers must provide the required certificates within 3 working days after receiving the platform’s request. If the seller fails to provide the certificate on time, the Ozon platform has the right to temporarily block the sale of related products until the seller provides qualified product quality certification documents.
The steps to upload the certificate are as follows:
- Log in to the personal center, click the “Product” menu, select “Certificate” and enter the “Warranty” page.
- Click the “Add Certificate” button and fill in the main information of the certificate as required, making sure that the filled in information is consistent with the original file.
After the certificate is uploaded, the quality control department of the Ozon platform will conduct an review, including checking whether the file copy is consistent with the data provided, and checking the clarity of the text copy, etc.
Conclusion
It is crucial for sellers to understand the quality indicators, freight calculation rules and certificate upload process of the Ozon platform. By complying with these regulations, sellers can improve their performance on the platform, increase buyer satisfaction, and succeed in the Russian e-commerce market.