Optimizing OZon product titles: automatic naming and manual construction strategies
OZon is a high-profile online marketplace that provides sellers with a powerful sales platform. In this highly competitive environment, optimizing product titles is the key to increasing product exposure. This article will comprehensively introduce the automatic title naming strategy and its advantages, and discuss the importance and best practices of manually naming product titles.
Why is it important to optimize OZon product titles?
Optimizing product titles is extremely important on OZon for the following reasons:
- Avoid errors and review issues: Titles that comply with the rules can reduce errors when uploading products and speed up the review process.
- Improve ranking in search results: Titles that are highly relevant to the buyer’s search query can make the product more discoverable and increase its visibility on OZon, Yandex and Google.
- Increase attraction: As the buyer’s first impression, the product title should be concise and clear, highlighting the main features of the product.
Benefits of automatic naming strategies
An automated title strategy is a data- and rules-based approach designed to ensure that product titles closely match potential buyers’ search queries. Its main advantages include:
- Improve search results: The right product title can help improve your position in search results.
- Attract more buyers: Product titles that include search terms commonly used by buyers can direct more traffic to the product page.
- Improving search engine performance: Product titles that match buyers’ search habits are helpful in obtaining higher rankings in search engines such as Yandex and Google.
Construction of automatic named titles
Under the automatic naming title strategy, different categories of product titles have their own specific patterns:
- Electronic products: type + brand + model name + color (eg: Бытовой пылесос Samsung SC-4520S36, синий)
- Sports & Leisure: type + brand + model name + size (e.g.: Коньки хоккейные СК (Спортивная Коллекция) PROFY NEXT X, 46)
- Pet supplies: type + brand + capacity (eg: Наполнитель для кошачьего туалета Catsan впитывающий, 10 литров)
- Apparel & Footwear: Type + Brand (e.g.: Платье Bossa Nova)
This strategy is applicable to a wide range of product categories, such as automotive supplies, medicine and health care, home appliances, electronic games, clothing accessories, home life, printed books, beauty and health, furniture, music, shoes, clothing, repair and construction, sports and leisure , jewelry, etc.
General recommendations for manually naming product titles
Although the automatic title naming strategy is efficient and convenient, in some cases, manual naming is still necessary. Here are the principles you should follow when constructing product titles:
- Clear product category: First indicate the category to which the product belongs.
- Start with a capital letter: Make your title more readable.
- Reasonable use of characters: Avoid banned symbols, control word length to no more than 27 characters, and overall no more than 200 characters.
- Grammatically Correct: Build complete sentences rather than just a collection of words.
- Avoid redundant information: Remove advertising terms, prices, promotional slogans, etc.
- No transliterations: Abbreviations or manufacturer-specific names are allowed.
- Clarity: Make sure the title has no hidden characters and is easy to understand.
Conclusion
Whether you use automatic naming or manual construction, optimizing product titles is an important part of success on OZon. By following the above guidelines, sellers can not only increase the visibility of their products, but also attract more potential customers and ultimately increase sales.