A good product is the most important resource for cross-border e-commerce. Without a good product, everything will be zero. If sellers want to live broadcast and bring goods on TikTok, choosing products is the first priority. What is important is whether the product has the potential to become a popular style and whether it has the desire to attract viewers to buy.
1. Price positioning
The price cannot be too high. It is recommended that sellers’ prices be between $10-60, because TK is still in the stage of establishing a purchasing relationship with users. Users lack trust in the platform and order high-priced goods. On the contrary, users will crave the freshness of low-priced goods.
So $10-60 is a more comfortable range, and the profit below $10 is too little. If there is a return or exchange, it will not be worth the loss!
2. Youth
The vast majority of TikTok users are between 18-34 years old, and the users are younger. Sellers can choose some fashionable, novel and high-value products.
3. Desire to buy
TikTok is a short video application. To promote products on it, you must attract the attention of buyers in the first 3 seconds of the video. Novel and interesting things can arouse buyers’ desire to buy. For example, the beauty lights popular in Indonesia are common in China, but many foreigners have never seen them. Therefore, they are very curious about the beauty lights, and the price is not high, which will arouse their desire to consume. The same is true for sunset lights.
4. Logistics and distribution perspective
When choosing products, try to avoid products that are too heavy and too large. This selection technique applies to all cross-border e-commerce. The current international environment has led to excessive international logistics costs. Too many products will increase transportation costs, and consider whether the goods will be damaged during transportation.
5. You can learn from domestic Douyin
To be honest, the choice of products can learn from the popular style of domestic Douyin. After all, Douyin and TikTok have the same origin, and the main user group is young people. Douyin has many popular products promoted by Internet celebrities. There must be reasons for their popularity. Sellers can carefully study these popular products, which may also be popular on TikTok.
The above is the relevant content of TikTok live broadcast room product selection, I hope it will be helpful to you.