How to operate the Wish platform seller version efficiently: operating procedures and useful tips

With the development of Internet technology, the cross-border e-commerce industry has ushered in unprecedented development opportunities. The Wish platform has attracted the attention of a large number of sellers due to its unique market positioning and advantages. In order to help sellers better understand and use the Wish platform, this article will introduce its basic operation process in detail, and share some operational tips to improve sales performance and user experience.

Basic operating procedures

Registration and login

1. Log in to the Wish merchant platform and click Free Trial.

2. Enter the necessary account information.

3. Provide detailed merchant information and address information to complete account creation.

   • The address must be a valid location that can be found on Google Maps.
   • The store URL can obtain the link address from other e-commerce platforms (such as Taobao, AliExpress).

4. Verify the registered email address and activate the account.

5. Confirm your phone number and enter the verification code.

6. Set store account information, including uploading products.

7. Configure a payment method to receive payments.

Notes

• Uploaded pictures must be originals, and the size should be controlled within two megabytes. No PS processing is allowed.
• If the store is closed or information needs to be updated, please do not register again; make sure to provide true and valid information and complete all required fields.
• Read the official regulations carefully to avoid violations that may lead to account bans or fines.

Revealing the secrets of practical operation

Optimize product display

• The pictures are of high quality, clear and without watermarks.
• The product description is detailed and accurate, highlighting the selling points.
• Set keyword tags appropriately to improve search rankings.

Improve sales skills

• Hold regular promotions to attract more customers.
• Develop a reasonable pricing strategy.
• Establish a good customer communication mechanism.

Improve shopping experience

• Teach buyers how to search for products effectively.
• Guide buyers to take advantage of filtering and sorting features.
• Encourage buyers to make decisions based on reviews from others.

Avoid risks and disputes

• Clear the after-sales service process.
• Develop effective dispute resolution solutions.
• Strengthen the management of negative reviews.

Enhance account security

• Regularly review account settings.
• Strengthen password protection measures.
• Learn to identify and prevent online fraud.

Examples of logistics operations

Take Wish Post-China Small Packet as an example. The specific steps are as follows:

1. Visit http://wishpost.wish.com/ and log in to your account.
2. Select a logistics channel in the “Create Order” menu.
3. Select warehouse information and collection method.
4. Fill in the sender information in English.
5. Fill in the recipient information in English, and the destination language is supported.
6. Select shipping type, package details, etc.
7. Fill in transaction information.
8. Submit the order to complete creation.

Default inventory update and planned removal

For promotional (yellow diamond) products, use the scheduled inventory update feature to avoid out-of-stock penalties:

1. Set a default inventory update date.
2. The default inventory will take effect after the specified date.
3. After the product is sold out, it will be automatically removed from the shelves and requires manual replenishment.

In addition, you can also plan to remove products from shelves in response to holidays or temporary shortages:

1. Set the removal time at least three days in advance.
2. After delisting, you need to manually re-list it.

In summary, understanding and mastering the various functions and rules of the Wish platform is crucial to improving store operation efficiency. I hope the above guide can help sellers achieve better results on the Wish platform!