Detailed explanation of Wish platform push rules: How to optimize to get more traffic

1. Overview of push rules

The Wish platform has strict requirements for product push, including but not limited to product titles, pictures, labels, prices, etc. Specifically:

Image processing

The Wish platform requires that the product images uploaded must be square, and the recommended size is 800×800 pixels or 600×600 pixels to achieve good visual effects.

Title description

The product title should describe the product features concisely and clearly, and highlight its selling points so that users can quickly understand it.

Product price

Price settings must be in line with market conditions, and products with high cost performance are more likely to be promoted by the platform. The price range of hot-selling items is usually between $15-30.

Initial match

Pushing is first based on initial matching, that is, matching through information such as group pictures, tags, and titles.

Personalized push

Wish uses intelligent algorithms to make personalized product recommendations based on users’ shopping history, browsing history and other data.

2. Factors affecting push

Initial traffic conversion

The conversion of initial traffic determines the possibility of subsequent push. If the conversion is poor, the probability of push will be reduced.

Product market and service data

Product market performance and service data (such as shipping speed, customer reviews) are also important considerations.

Account activity

Logging in to your account frequently and maintaining a certain amount of sales activity will help increase your push opportunities.

Price and sales volume

A moderate price and a good sales record can increase your chances of getting more traffic.

Product quality review

Products that pass strict quality reviews are more likely to gain exposure.

New product recommendations

Wish encourages the launch of new products and provides traffic support for new products for a certain period of time.

Category matching

Correct category matching helps products get more traffic in related categories.

Buyer interaction

Good buyer interaction data (such as click-through rate, purchase rate, evaluation) can increase the traffic weight of the product.

3. How to increase store traffic

Optimize product quality

Provide high-quality product images and detailed descriptions to increase click-through rates and conversion rates.

Reasonable pricing

Develop a price strategy that is in line with market expectations, neither too high nor too low.

New updates regularly

Maintain a stable frequency of new releases and seize the traffic tilt opportunities brought by new product recommendations.

Optimize store settings

Ensure that store information is complete, clearly categorized, and easy to navigate.

Improve buyer interaction

Actively respond to buyer feedback and improve praise rate and reputation.

Leverage marketing campaigns

Participate in promotional activities organized by the platform, such as limited-time discounts, etc., to attract buyers.

Through the above methods, sellers can better understand and utilize the push rules of the Wish platform, thereby increasing store exposure and traffic.